Integrated Marketing Manager
1stdibs
1stDibs is a one-of-a-kind online marketplace that connects design lovers to more than one million extraordinary pieces, from furniture and fine art to jewelry and fashion. As a leading global marketplace for design lovers, we enable shoppers to discover beautiful things and engage with top sellers from around the world. We encourage our shoppers to interact with sellers throughout all stages of the transaction, including item inquiries, price negotiations and customization requests.
We are looking for a Manager to join our Integrated Marketing team. In this role, you will set the marketing strategy for key categories and develop and execute multi-channel marketing campaigns that drive engagement among consumers, private clients, and interior design firms. As our ideal candidate, you are self-directed, data-driven, and highly collaborative, and you bring experience in both strategy and execution of multi-channel marketing campaigns.
This role will report to the Director of Integrated Marketing and collaborate closely with the broader Marketing team, Supply, Sales, Product, and Customer Service teams.
What You Will Do
- Establish annual and seasonal marketing strategies to support category (Furniture, Art, Jewelry and Fashion) growth and other business priorities
- Ideate and brief multi-channel campaigns that engage our audience of high-net worth individuals and interior designers
- Collaborate with marketing channel partners (merchandising, email, social, editorial, paid etc.) to identify opportunities based on campaign performance, market trends and competitive research
- Act as a liaison with Supply teams to understand our seller cohort, develop suitable campaign strategies and seller commercialization plans
- Manage Partnerships with tastemakers, industry organizations, interior designers, and sellers to grow awareness of 1stDibs
- Work with channel owners and Analytics to measure campaign impact and optimize performance
- Represent the team and broader Marketing function in relevant cross-functional meetings, with Executive visibility
- Collaborate with Product, pitching opportunities for UX improvements and feature innovation
- Additional responsibilities as needed, taking on ad hoc projects as business needs shift
Who You Are
- Bachelor’s Degree
- 5+ years prior experience in integrated or digital marketing in ecommerce or consumer tech
- Keen analytical skills and familiarity with measurement tools like Google Analytics, Looker, Tableau, etc.
- Strong written and verbal communication skills
- Owner-operator who can balance strategic vision-setting with nimbleness and execution
- Comfortable operating in white spaces, with a bias toward action
- Cross-functional player who is able to solicit perspectives from stakeholders and exert influence on outcomes
Our overall compensation package is made of several parts, base compensation being one of them. At 1stDibs we value and are proud of our culture, innovation, professional development and training workshops, trust and giving back to the community. Equity, a comprehensive benefits package, and incentive (IF APPLICABLE) are all are components of your total compensation package. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
1stDibs is an Equal Opportunity Employer
The 1stDibs mission, to enrich lives with the extraordinary, can only be achieved when diversity, equity and inclusion are embedded into our values, culture and the way we do business. Enabling access to and celebrating unique and diverse perspectives is at the very core of what we do. We are committed to attracting and retaining the best talent in the industry, who are reflective of the diversity of our communities, and fostering an environment where every individual feels they belong, are valued and heard. As a leading design marketplace, we leverage the power of our platform and brand to empower historically underrepresented individuals, and the businesses they own, across the art and design industries.
Total Compensation Statement
1stDibs is committed to attracting, motivating and retaining top talent who drive the business forward and help us achieve our mission and vision. The company’s Total Compensation packages are designed to reward performance, be fair, equitable, and competitive, and consist of base salary, equity (where applicable), and health and work-life benefits.