Droga5 - Influencer Manager
Accenture
Who we are
Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Dublin, Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better.
Account Management @ Droga5
The discipline of Account Management exists to create an environment for great work to thrive. Account Management sets the tone, pace and ways of working. Account people have to weigh and balance client needs with agency ambitions to determine the vision, and then make sure everyone is clear on that vision and how to get there. Account Managers create a path to getting to great work that moves our clients’ business and delivers on Droga5’s unmatched creative ambition.
Job Summary
We’re looking for a dynamic Influencer Manager to lead influencer marketing across strategy, sourcing, creative development, and execution. This role is central to how we bring brands to life through culture-forward talent and storytelling—treating creators not just as media channels, but as true creative collaborators.
You’ll connect brand goals with creator ecosystems, identifying emerging voices, crafting compelling briefs, and managing every step of the partnership process. You’ll bring strong cultural insight, a deep understanding of digital platforms, and the ability to turn strategy into standout content.
Key Responsibilities
Strategy & Talent Sourcing
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Develop influencer strategies aligned to campaign objectives and cultural moments
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Partner with creative, strategy, and account teams to shape creator approaches for both campaigns and always-on efforts
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Identify, vet, and onboard creators who align with brand values and audience goals
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Manage creator outreach, negotiation, and onboarding for content and experiential activations
Campaign Execution
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Oversee influencer relationships, including contracting, deliverables, and communication
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Develop and manage content calendars, timelines, and workflows to ensure smooth execution
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Align with internal teams (creative, comms, media, legal) to ensure campaigns meet brand and compliance standards
Creative & Content Development
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Write clear, inspiring briefs that guide creators while allowing for authentic expression
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Collaborate with creators and internal teams to support content production and ensure brand alignment
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Drive trend-informed, platform-native storytelling that resonates with audiences
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Contribute to toolkits and playbooks that support consistent, scalable influencer efforts
Performance & Optimization
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Track campaign results and creator performance
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Help develop wrap reports and insights to inform future strategy
Basic Qualifications
3+ years of experience in influencer marketing, creator management, or digital content production, including:
- Strong knowledge of digital culture, social trends, and platforms like TikTok, Instagram, and YouTube
- A proven track record of identifying, managing, and scaling influencer partnerships
- Strong creative judgment and an understanding of what makes engaging, on-brand content
- Experience with negotiations, contracts, and campaign operations
Preferred Qualifications
- Ability to manage multiple projects in a fast-moving environment
- Deeply immersed in culture and creator communities
- A creative thinker who brings strategic insight
- Passionate about inclusive storytelling and diverse representation
- Collaborative, solutions-oriented, and a clear communicator
- Organized, detail-focused, and dependable
- Energized by experimentation and pushing creative boundaries
- Bonus if you have hands-on experience in content creation, editing, or community-driven activations
#LI-NA-FY25
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We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here.
Role Location Annual Salary Range
New York/New Jersey $68,300 to $182,600
New York City, NY
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