Sr Product Marketing Manager
Adobe
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
We’re looking for a sharp, creative, and attentive marketer to bring Acrobat’s story to life for businesses—through the content that powers every sales conversation.
Own the strategy, creation, and management of sales enablement content that helps sellers confidently position Acrobat and Acrobat Studio to IT and line-of-business audiences. From playbooks and pitch decks to demos and competitive guides, you’ll turn product and customer insights into clear, compelling materials that move deals forward.
Work with Product Marketing, Sales Enablement, and Coordinated Marketing to ensure seller readiness.
To thrive here, you’ll need to be part strategist, part storyteller, and part operator. Turn visions into strategies, explain tech's business impact, blend innovation with seamless implementation.
If you love crafting content that connects insight to impact—and helping teams tell great stories that sell—this role is for you.
What You’ll Own
Build and maintain Acrobat’s sales enablement content strategy and roadmap—anchored to our go-to-market priorities and sales motions.
Develop high-impact sales assets that give sellers clarity and confidence:
Sales playbooks and persona decks
Competitive battlecards and objection-handling guides
Demo scripts and short demo videos
Customer proof points and win stories
Partner with Product Marketing, Sales Enablement, and Product teams to translate product value into business impact for IT and line-of-business audiences.
Align enablement materials with integrated campaigns, ensuring a seamless customer narrative across marketing and sales.
Partner with the Content Program Manager to manage content updates, localization, and distribution across global teams.
Gather feedback from field and partner teams to measure content performance and refine enablement effectiveness.
Model what it means to lead by doing—balancing creativity with execution and attention to detail.
What You Bring
6+ years in B2B product marketing, sales enablement, or content marketing—ideally in SaaS or productivity platforms
Proven track record of developing compelling sales narratives, decks, and collateral for technical and business audiences
Deep understanding of B2B buyer journeys and enterprise sales motions
Strong storytelling, writing, and presentation-building skills—you make complex value simple and compelling
Experience developing sales tools and programs that drive adoption and impact
Comfort working in highly matrixed environments, aligning multiple teams and priorities
Curiosity about AI, automation, and the future of work, and how those trends shape customer conversations
A bias for action—you get things done, even when the path isn’t fully defined
BA/BS Degree preferred OR equivalent practical experience
Bonus Points If You Have
Experience supporting enterprise or multi-segment sales cycles
Background in content strategy, executive comms, or training enablement
Comfort working directly with field teams to gather insights and feedback
Background in managing content and working with agencies
Experience launching or repositioning a product in a shifting competitive landscape
A strong sense of narrative instinct and attention to brand tone and voice
What Success Looks Like
Sales teams feel confident and equipped to tell Acrobat’s story—from IT to LOB
Enablement content is clear, on-message, and consistently used across the field
Campaigns and sales conversations align under one cohesive Acrobat narrative
Feedback loops turn field insights into smarter, more effective assets
You help make Acrobat’s business story resonate, internally, externally, and everywhere in between
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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