Principal Product Marketing Manager, Project Graph
Adobe
The Opportunity
Adobe Firefly is redefining creativity through generative AI, empowering creators to ideate, generate, and edit media in entirely new ways. As a Principal Product Marketing Manager passionate about Inbound strategy for GenAI creative tools, you’ll play a pivotal role in shaping the future of Firefly. You’ll deeply understand creator needs, influence product direction, and collaborate across teams to drive adoption of Firefly products.
The Role
We are hiring a Principal Product Marketing Manager to lead marketing strategy and positioning for Firefly’s Project Graph, a next-generation AI-powered workflow platform designed to give creators precise control over AI-generated media production!
Project Graph is a visual, node-based workflow builder that enables creators to design structured, repeatable pipelines by connecting Creative Cloud tools and leading AI models on a flexible canvas. Users can save these workflows as reusable experiences that allow teams to implement sophisticated creative processes without needing to understand the underlying technical complexity. The platform combines industry-leading AI models with deep Creative Cloud integrations to deliver production-ready outputs with precision, consistency, and scale.
What You’ll Do
Customer & Market Insights
Develop a deep understanding of Generative AI media creation and editing workflows across creator segments.
Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
Translate insights into actionable strategic recommendations.
Product Strategy & Roadmap Influence
Partner closely with product teams to shape the roadmap for Project Graph.
Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.
Cross-Functional Collaboration
Work hand-in-hand with our Outbound PMM team to develop marketing programs that drive discovery, engagement, and conversion.
Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment.
Messaging & Positioning
Craft compelling value propositions and product narratives for Project Graph.
Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
Go-To-Market Support
Contribute to launch planning and execution for new image generation and editing features.
Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns
Thought Leadership & Evangelism
Stay ahead of generative AI trends and represent Project Graph in internal and external forums.
Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.
What You’ll Bring
10+ years of experience in Product Marketing, Product Management, or Strategy roles—preferably in creative tools, AI, or working with creators
Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
Exceptional communication and storytelling abilities.
Proven success influencing product roadmaps and driving cross-functional alignment through research and insights.
Passion for creativity, design, and emerging technologies.
BA/BS in Marketing, Business or a related field is preferred OR 10+ years of product marketing OR equivalent practical experience
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $180,300 - $261,150
In New York, the pay range for this position is $180,300 - $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Feb 25 2026 12:00 AMIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.