Senior Enterprise Sports Marketing Manager
Adobe
The Opportunity
Adobe is seeking a Senior Enterprise Sports Marketing Manager, to lead strategic activations across our premier global sports partnerships. Reporting to the Director, Enterprise Sports Marketing & Innovation and in close collaboration with the Sports Partnerships team, this role will drive end-to-end strategy and execution for select league and club partnerships, translating sponsorship assets into enterprise technology storytelling and revenue impact. Solutions will be focused on how Adobe technology is powering innovative use cases and helping sports organizations use AI to pioneer the next generation of digital fan experiences. You will have experience with Adobe’s enterprise solutions and integrated sports marketing campaigns (web, social, experiential events, digital, brand etc.) connecting these league cultural moments to the broader enterprise campaign initiatives and goals.
What You’ll Own
- Serve as the day-to-day enterprise lead for assigned sports partnerships
- Translate sponsorship rights into enterprise pipeline-driving programs
- Build annual activation plans aligned to enterprise campaign priorities
- Integrated Enterprise Campaign Development:
- Lead the creation of new enterprise sports content including partner videos, case studies, storyboards and thought leadership.
- Develop multi-channel campaigns (digital, experiential, content, executive engagement, social, field enablement)
- Connect tentpole sports moments to enterprise narrative and AI innovation
- Drive development of custom technology use cases with leagues and clubs
- Lead program management across solution consulting, product, and partner teams
- Develop AI-forward storytelling that demonstrates real-world impact
What you’ll need:
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience. MBA preferred, or equivalent.
- 10+ years of experience in enterprise marketing
- Track record with integrated marketing campaigns
- Experience working with large sports organizations
- Experience Implementing Adobe Technology, preferably with major sports leagues or large media/retail enterprise organizations. Adobe Analytics, Adobe Audience Manager (AAM), Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Campaign, Adobe Commerce, Adobe Marketo, Adobe Target.
- Experience in managing cross-functional teams, with the ability to lead and influence without direct authority.
- Track record of thought leadership in digital experience, personalization, and/or sports marketing innovation
- Strong storytelling and executive-facing communication skills
- Location: New York Hybrid required
- 20 percent travel expected
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In New York, the pay range for this position is $148,500 - $215,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.