The Opportunity

Adobe is seeking a Global Industry Strategy Principal for Consumer Goods to help define and scale Adobe’s global industry strategy across one of its strategic verticals.

This role operates at the intersection of thought leadership, go-to-market strategy, and executive engagement, helping position Adobe as a strategic partner to leading Consumer Goods organizations navigating digital transformation, experience-led growth, and AI-driven innovation. As the Industry Strategy Principal, you will develop compelling and prescriptive thought leadership and present it to prospects and customers at industry & Adobe events and 1:1 meetings with decision makers and c-suite. You will partner with a diverse ecosystem of sales, product management, and solution consulting to bolster our industry value proposition, drive a coordinated go-to-market strategy and produce internal enablement materials and programs. As an ambassador for Adobe in the Consumer Goods industry, you will also partner with Adobe marketing to drive awareness of Adobe’s capabilities.

Key Responsibilities

Industry Strategy & Planning

• Co-develop and operationalize Adobe’s Consumer Goods industry vision and positioning at the global level, partnering with the regions for local nuances and execution.
• Translate market trends, customer needs, and competitive insights into actionable strategic priorities and GTM plays.
• Identify and prioritize industry use cases and solution-specific opportunities.
• Contribute to multi-year industry growth plans in partnership with Sales and Digital Strategy Leadership.
• Collaborate with Product teams to influence roadmap based on industry needs.

Thought Leadership & Marketing

• Develop and articulate Adobe’s point of view on topics around digital transformation in Consumer Goods, omnichannel experience & personalization, content supply chain & creative operations, data & insights, AI adoption and more
• Create compelling thought leadership and marketing assets (presentations, whitepapers, executive narratives)
• Speak at industry and internal events bringing industry-specific expertise and representing Adobe
• Assist in developing and managing a marketing calendar for the industry and coordinating main events with the Marketing team

Customer Engagement

• Support select strategic customer engagements aligned with industry strategies and engage with senior leaders at key Consumer Goods companies as a trusted advisor on industry trends, dynamics and best practices
• Help translate Adobe capabilities into industry-relevant transformation roadmaps.
• Collaborate with regional teams to develop and promote customer success stories.

Best Practices, Enablement & Scale

• Develop industry-specific enablement materials including Consumer Goods messaging, use cases, and playbooks to scale across the Adobe ecosystem
• Partner with the enablement team to deliver consistent training programs globally and promote fluency in Consumer Goods across the field
• Enable partners on Adobe positioning and solutions for Consumer Goods to amplify scale and develop joint GTM and industry solutions.

What Success Looks Like

• Effectively support efforts to position Adobe as a recognized leading strategic partner in Consumer Goods
• A cohesive, actionable Consumer Goods positioning and narrative is adopted globally, with strong alignment across regions and the ecosystem
• Scalable industry materials, use cases, and enablement programs are leveraged across the field, with improved consistency and scalability of industry strategies across regions
• Strengthened collaboration across Adobe teams and partners focused on Consumer Goods
• Industry-led go-to-market motions drive measurable business impact, including influence on strategic deals, pipeline creation, and expansion within key accounts
• Senior executive relationships are strengthened, with Adobe consistently engaging as a trusted advisor to C-level leaders across top Consumer Goods companies
• Consumer Goods insights meaningfully influence Adobe’s product innovation and roadmap, ensuring alignment with evolving industry needs
• Increased pipeline and revenue contribution in the Consumer Goods vertical
• Strong adoption of industry strategy across regions and teams
• Elevated Adobe’s position as a thought leader in Consumer Goods
• Measurable impact on strategic deals and executive relationships
• Scalable industry playbooks and enablement assets

Qualifications

• 7+ years of experience in Consumer Goods.
• Strong understanding of Consumer Goods industry trends, challenges and opportunities, including AI use cases and adoption trends
• Experience in strategy, marketing, digital, creative or related consulting roles within a global organization
• Experience with successful programs and transformations, along with an understanding of strategies, operational tactics, and technologies needed to execute at scale
• Exceptional communication, storytelling, and analytical skills
• Strong asset development skills, to translate strategy and trends into scalable materials for the organization
• Strong executive presence with experience engaging senior stakeholders
• Highly collaborative, with ability to lead through influence in a matrixed environment

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,900 -- $271,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.



In California, the pay range for this position is $187,500 - $271,500
In New York, the pay range for this position is $187,500 - $271,500
In Illinois, the pay range for this position is $168,100 - $243,400
In Washington, the pay range for this position is $169,400 - $245,300


At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.