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Senior Demand Generation Manager



Sales & Business Development
New York, NY, USA
Posted on Friday, April 5, 2024

Alloy is where you belong!

Alloy solves the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Banks and Fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers.

Through our values: Be Bold, Get Scrappy, Collaborate, and Celebrate Our Differences, we are creating a workplace where you can grow, thrive, and belong. See how we’ve been continuously recognized and named one of Inc.Magazine’s Best Workplaces, Forbes America’s Best Startup Employers, Best Fintech to Work for by American Banker, year after year.

Check out our investors and read more about us here.

Why we're hiring

We're rapidly growing and seeking a Senior Demand Generation Manager to help drive Alloy’s customer acquisition strategy. You’ll be joining the marketing team at Alloy, which is a highly cross-functional team that partners closely with the rest of the GTM teams to drive initiatives for pipeline & revenue generation. The role will help own full-stack pipeline generation and be responsible for key initiatives that will have a material impact on top-line revenue growth for Alloy. Your role will help own full-stack pipeline generation and you’ll be responsible for key initiatives that will have a material impact on top-line revenue growth for Alloy.

As the Senior Demand Generation Manager, you’ll bring a blend of creative and analytical, working alongside our content and business development teams to create attention-grabbing content, ads, emails, and landing pages. Working with marketing and sales operations to track and measure success and ROI. This is a great role for someone looking to hone their strategic skills by developing a fresh demand-generation strategy.

What you’ll be doing

  • Contribute to and execute the strategy, metrics, and ROI-based marketing initiatives and KPIs for customer acquisition and expansion
  • Create and manage marketing programs including SEM, SEO, content syndication, display ads and associated budgets, etc
  • Partner with the Sales team to set pipeline strategy, initiatives, and goals
  • Build and execute the ABM Playbook that drives engagement and revenue growth
  • Communicate with Customer Success, Sales, and Partner teams to gain buy-in, understanding, and participation in marketing campaigns
  • Work closely with the Marketing team to create milestones for every stage of the funnel and to manage the Alloy website
  • Create a segmented nurture strategy for leads to keep them engaged
  • Work closely with the RevOps team to optimize the funnel, segment leads, track and report on campaigns, and develop marketing automation processes
  • Develop growth strategies with the sales team in order to optimize engagement within high-value accounts
  • Work closely with the Ops and Data teams to support ABM platform integrations
  • Provide ongoing reporting and campaign insights to stakeholders

What we're looking for

Alloy is looking for a resourceful, data-driven, and determined performance marketer who has experience managing multi-channel marketing campaigns that drive both leads and pipelines.

  • 4-6 years of experience as a growth marketer or demand generation marketer
  • Proven track record of creating and running multi-channel campaigns, with an emphasis on ABM
  • Experience with Marketo and ABM tools (e.g. 6Sense, Demandbase, Terminus, etc)
  • Ability to give guidance on programs to drive pipeline including events, webinars, reports, etc.
  • Expertise with paid channels (LinkedIn, Search, newsletter and B2B influencer,, etc) as part of a TOFU or ABM strategy
  • Spearheading new experiments with new channels and optimizing existing programs
  • Excellent storyteller; Process oriented and data-driven
  • Experience working with a B2B software company
  • Excellent communication and collaboration skills, with the ability to work cross-functionally with Sales, Marketing, Ops, IT, Security and Data teams

We're a lean team, so your impact will be felt immediately and opportunities for growth are abundant at our scaling company. If this all sounds like a good fit for you, why not join us?

At Alloy, we strive to attract & retain talent by providing compensation that is competitive with other organizations of our size & stage. We are committed to ensuring each candidate has what they need to be successful in their role with a balanced range of compensation, equity, perks & benefits. We actively share our compensation philosophy with employees, with the goal of fostering open and honest dialogue. Finally, we work to administer our philosophy and drive consistency in order to promote equity and monitor the fairness of each outcome.

The following range is based on the scoped level within the organization and only for highly targeted geographies: $186,000 - $219,000

Benefits and Perks

  • Unlimited PTO and flexible work policy
  • Employee stock options
  • Medical, dental, vision plans with HSA (monthly employer contribution) and FSA options
  • 401k with 100% match up to 4% of annual employee compensation
  • Eligible new parents receive 16 weeks of paid parental leave
  • Home office stipend for new employees
  • Learning & Development annual stipend
  • Well-being benefits include access to OneMedical, Headspace, and more

How to Apply

Apply right here! You've found the application!

Alloy is proud to be an equal-opportunity workplace and employer. We’re committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. We are committed to an inclusive interview experience and provide reasonable accommodations to applicants with visible and invisible disabilities. We encourage applicants to share needed accommodations with their recruiter