Marketing Operations Manager
As the Marketing Operations Support Manager you will work within the Email Marketing Team (EMT) organization with a specific focus on supporting our global marketing community of 1K+ marketers specifically with Marketo email automation software and other API integrations. The Manager works globally with partner teams with a focus on on-Amazon channels. You will ensure that the most relevant messages are being surfaced, at the right time, to the right customers. Through your rapid test and learn approach, you will work to refine targeting, metrics, and ongoing strategies. We are seeking a highly curious, passionate, and data-driven individual who can dive deep to optimize performance and solve problems for stakeholders across all regions, while creating bar-raising support experiences. This role demands a motivated self-starter who’s able – and wants to – operate in a lean, fast-paced organization that scales quickly. The ideal candidate possesses an in-depth knowledge of marketing automation (e.g., Marketo) processes and technology, and can identify areas of needed improvement and automation to remove marketer pain points and raise the bar on email excellence. You will be expected to be an active voice in our leadership discussions as we make decisions on our priorities and goal-tracking based on marketers needs and analyses that you have conceive and created.
Key job responsibilities
Training: Responsible for managing and delivering training programs related to our digital tools, platforms, and processes. They will conduct training sessions, workshops, and webinars to educate marketers about the efficient and effective use of our tech suite. Additionally, they will evaluate the effectiveness of our training programs, conducting surveys, gathering feedback, and analyzing performance gaps to identify areas where additional training may be required.
EBR Program: Responsible for managing the Email Bar Raising (EBR) program and its quality assurance (QA) mechanisms. The primary focus is to continually raise the bar on our email campaigns while simultaneously reducing risk and improving the customer experience. A key aspect of this responsibility is to improve the system's operational efficiency by recommending automation opportunities, reducing human intervention over time, and actively driving this vision forward.
Marketing Ops: Responsible for managing the processes, technology, and data that powers the AWS marketing function, contributing to the organization's marketing success. This role involves overseeing and managing Marketo and its primary integrations while continuously evaluating opportunities for implementing new marketing technologies to enhance efficiency and optimize EMT's tech stack. They will play a crucial role in ensuring data integrity and accuracy within Marketo databases. Collaborating closely with marketing teams, they will work to optimize campaign and system performance. Their expertise will help identify areas for streamlining marketing processes, ultimately enhancing operational efficiency. Implementing best practices and standardizing processes across the marketing organization will be another key aspect of their responsibilities. Additionally, they will actively support our SIM queue, assisting in driving key metrics for operational excellence, such as MTTR (Mean Time to Resolution), burn rate, and other relevant performance indicators.
About the team
Email Marketing Team (EMT)’s north star is to help customers stay informed of AWS’s products, programs, and services via helpful, timely, and relevant communication in the email channel. Our vision is to provide a highly relevant and engaging experience for customers from all segments and at various stages of their cloud journey
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
- 7+ years of professional non-internship marketing experience
- Experience with Marketo, or similar email platforms
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Excellent interpersonal and customer-facing skills with the ability to discuss complex technical issues with both technical and non-technical teams
- Experience presenting metrics and progress to goal to senior leadership
- Experience using data and metrics to measure impact and determine improvements
- The ability to convey information clearly, engage participants, and adapt communication to various learning styles
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.