Marketing Manager, Analytics, Amazon Flex
Amazon
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At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs, like Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.
We are seeking a self-motivated and experienced Marketing Analytics Manager. This role is responsible for owning the analytics and reporting for the middle and bottom of the Amazon Flex marketing funnel. This includes developing automated marketing segmentation for delivery partners within these stages of their Amazon Flex experience, building and managing marketing performance dashboards, being the owner for all communications related data and subsequent analysis via Adobe Analytics and Marketo, and making critical marketing decisions based on the impact assessments and performance analysis for marketing initiatives. You will work cross-functionally to generate insights about our current delivery partners by communicating effectively with stakeholders across all marketing and communications functions for Amazon Flex teams Worldwide; Conversion, Product, Engagement and so on. This requires a deep understanding of customers, business, products, levers for success, ability to deliver results, and skills to handle conflicting priorities.
This is a unique opportunity to shape the overall marketing analytics function for a rapidly growing organization. This role will help the central marketing team and regional marketing teams across all eight countries that Amazon Flex currently operates in to be more productive by automating many of their manual tasks and implementing programs that will reduce the cost per new delivery partners acquired, increase new delivery partner conversion rates, and increase delivery partner retention by improving delivery partner engagement. An ideal candidate should be highly analytical, resourceful, customer focused, team oriented, and have an ability to work independently under time constraints to meet deadlines. They will be comfortable with ambiguity and thrive in a changing and fast-growing environment. Their focus will be on deep diving existing metrics and providing data driven recommendations. They will also feel comfortable working across both marketing KPIs and metrics along with similar communication specific outputs. This role is inherently cross-functional—success in this role will come from creating and managing initiatives close to our capacity planning teams, marketing managers, BI teams, business operations, and leadership teams to ensure that we have the right marketing approach and pursue the most promising opportunities through data driven recommendations.
Key job responsibilities
• Formulate a newly onboarded to Amazon Flex delivery partner engagement strategy to optimize delivery partner communications, retention tactics, and additional engagement channels.
• Drive data analysis operation improvements with automation, standardization and collaboration with stakeholders.
• Drive the newly onboarded and engaged delivery partner strategy insights, including analysing existing engagement tactics and suggesting how we can further optimize, understanding delivery partner funnel conversion and providing recommendations for how to increase yield, and driving input goals to ensure key conversion (Ex: onboard time to first route delivery, , conversion yield) and engagement (ex: delivery partner satisfaction scores, comms open and engagement rates, etc…) metrics YoY.
• Collaborating with BI, Capacity Planning, Tech teams, and additional Marketing Analysts to automate how we work backwards from engagement targets and working rates to ensure that all delivery partner recruitment targets are met on time.
• Plan, launch, operate and optimize marketing performance dashboards.
A day in the life
The successful candidate has demonstrated:
• Planned, developed, and executed marketing analytics projects with a focus on the scalability and automation.
• Ability to measure effectiveness of marketing initiatives and improve iteratively.
• Attention to detail including precise and effective communication skills.
• Proven ability to manage multiple, competing priorities simultaneously.
• Ability to think strategically and execute methodically.
• Ability to identify global stakeholder needs, align on priorities and implement solutions that are analytical and automated.
• Ability to work across intake data across multiple data types (ex: operational, marketing, and communications) to develop insights for respective programs.
About the team
At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs, like Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.
We are open to hiring candidates to work out of one of the following locations:
Bellevue, WA, USA | New York, NY, USA
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience with Adobe Analytics, or a similar data analysis tool.
- Experience with Adobe Marketo, or similar email platforms
- Advanced proficiency in Excel to manipulate and analyze data
- Experience with bottom of marketing funnel and communications based customer profiling and segmentation
- Experience with reporting automation solutions, such as Tableau or AWS Quicksight to streamline manual tasks
- Experience with customer segmentation, profiling, and targeting
- Knowledge of common marketing analytics tools and web traffic reporting
- Experience using data and metrics to measure impact and determine improvements
- Familiarity with retention marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy
PREFERRED QUALIFICATIONS
- Experience in marketing analytics for an app based company/product/program
- Experience in B2B, digital advertising, and ad-tech products/services
- Comfort operating in a sometimes ambiguous and changing space
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.
This job is no longer accepting applications
See open jobs at Amazon.See open jobs similar to "Marketing Manager, Analytics, Amazon Flex" Tech:NYC.