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Digital Marketing Manager, Ads Marketing Demand Gen

Amazon

Amazon

Marketing & Communications
New York, NY, USA
Posted on Thursday, May 16, 2024

DESCRIPTION

We’re looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to develop and deliver marketing programs that delight our customers and deepen their relationship with Amazon Ads. Amazon Ads operates at the intersection of ecommerce and ads, offering a rich array of digital ads solutions with the goal of helping our customers find and discover anything they want to buy. A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click ads products to enable head to tail advertisers to engage with customers in relevant ways. The Digital Marketing Manager will design, test, and scale best-in-class marketing campaigns and programs, to drive effective customer experience. You will flex your analytical and creative abilities as you design, experiment and build out marketing programs that help customers discover all the products and services that Amazon Ads offers.

This is a high impact, high visibility role and the ideal candidate would have experience working closely with marketing, product, analytics, and technology teams to build out and optimize programs over time. You will also cross-share learning with Global teams to share best practices and insights.

Key job responsibilities
- Plan, design, and execute cross-channel marketing initiatives that drive adoption of Amazon Ads solutions
- Own the experimental testing design to uncover key insights and inform future campaigns
- Build and execute campaigns, report on individual campaign results and bigger picture trends
- Partner with program owners throughout Amazon Ads and own the channel strategy to iterate and test different ways to communicate key messages
- Document best practices in execution and reporting that will serve as a model for partner teams

A day in the life
The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing tools, analyzing customer engagement data, and solving problems). The Digital Marketing Manager should be passionate about our customers and must have proven analytical capability, project management skills, and the ability to multi-task. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Seattle, WA, USA