Sr Marketing Manager, AWS Industry Marketing - Media & Entertainment, Games, and Sports
Amazon
DESCRIPTION
The AWS industry marketing team is seeking a customer and events marketing manager to spearhead the development and execution of our customer and events marketing strategy aligned to the overall global media & entertainment, games, and sports industry strategy.
This role will include traditional event planning and execution for our most important events, such as NAB, GDC, IBC, Cannes Lions, and various AWS Summits, as well as other events. This role owns speaker nominations, speaker prep, booth story and design, customer engagement activities, tracking of metrics, and reporting to internal teams. In addition, the person in this role will be expected to build a speaker bench of both internal and external speakers aligned to the marketing strategy and lead submitting speakers for leading industry events.
The person in this role will partner with internal teams such as product marketing, field marketing, business development, solutions architecture, sales, and digital marketing, as well as external agencies to deliver a bar-raising experience for our prospects and customers. To be successful in this role, you will need to utilize exceptional project management skills to manage pre-event communication, event planning, and post-event follow-up to optimize lead generation opportunities. This highly motivated and extremely organized candidate must have experience planning complex in-person events, managing projects happening concurrently, possess exceptional written and verbal communication skills, be comfortable working with both internal and external customers at all levels, and have experience working with global stakeholders. This person will need to work effectively within a small team and think strategically, while also rolling up their sleeves and getting stuff done – no detail will be too small and they'll never say "that's not my job". They’ll obsess over details, display poise and sophistication in fast-moving situations, embrace ambiguity, and deliver results.
Key job responsibilities
• Strategic Event Planning and Execution: Develop and maintain an events roadmap that integrates seamlessly with marketing and organizational goals.
• Project Management: Oversee all aspects of event planning and management, including budgeting, timelines, and logistics (in conjunction with the 3P team when 3P is involved).
• Stakeholder Communication: Serve as the primary point of contact for internal stakeholders and leadership, ensuring clear and effective communication.
• Tactical Excellence: Maintain an acute attention to detail while managing the broad strategic vision, ensuring flawless execution of event-related activities.
• Data-Driven Reporting: Deliver comprehensive post-event reports, offering a data-driven analysis of opportunities developed and influenced. This includes attribution analysis to understand the impact of each event on lead generation and conversion.
• Materials Packaging: Coordinate the design, production, and distribution of event materials, ensuring they are of high quality, align with brand standards.
• Continuous Improvement: Utilize feedback and analytics to recommend and implement improvements for future events, aiming for innovation in how we present our brand and engage with our audience.
• Customer Advocacy: Deliver relevant case studies in various formats for use by marketing and sales; align with stakeholders on needs; guide customer speakers; write, gain approval, and track submissions of abstracts for calls for speakers; maintain relationships with organizations to position AWS preferred customer speakers at events.
About the team
AWS Media & Entertainment, Games, and Sports (MEGS) Industry Marketing is responsible delivering integrated marketing programs designed to help our customers and partners increase their reach, relevance, and revenue across the media & entertainment, games, and sports industry.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
BASIC QUALIFICATIONS
- Experience creating and executing strategic events large and small
- Experience building, executing, and scaling cross-functional marketing programs
- Experience developing thought leadership strategy, building a bench of speakers, and executing key thought leadership motions
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
PREFERRED QUALIFICATIONS
- Experience driving innovative brand presence at large B2B trade shows
- Work history in a (global) tech company
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.