DESCRIPTION

Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties, as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.

The Analytics & Insights (A&I) organization develops actionable insights using Amazon’s unique data to influence how advertisers promote their businesses. Our insights enhance their marketing decision-making, leading to them to be measurably more successful with Amazon. The A&I organization consists of a variety of different Practices, which are groups that focus on different approaches to create these insights.

We are currently looking for an Associate Principal, Analytics Advisory to join our Advisory Practice. Members of the Advisory Practice develop brand-specific actionable insights for high investment advertisers. Our analyses measure the performance of advertising campaigns and sales performance of products. We provide recommended actions to improve future advertising campaigns and marketing decision-making. We take a consultative approach, building deep relationships with our clients marketing teams. Our account management and sales partners within Amazon help us manage relationships with these clients, allowing us to focus on analysis and delivery. Examples of commonly developed advertising insights include seasonality of search trends, multi-touch attribution, and trade up/cannibalization. Common marketing insights include brand switching, customer journey, and customer penetration.

Key job responsibilities
An Associate Principal in the Advisory Practice will be expected to
- Independently develop advanced brand-specific analyses and create templates of them for colleagues to leverage for other brands.
- Conduct analyses which leverage previously untapped datasets.
- Expand the breadth of marketing science topics that the Advisory Practice provides insights on.
- Represent Amazon Advertising in meetings with advertisers and guide their leaders on their advertising and marketing strategies.
- Develop relationships with senior marketing decision makers (e.g. senior director, c-level) and establish oneself as go-to expert in at least one advanced analytical area of advertising.
- Proactively address advertisers' needs by identifying issues and opportunities before the advertiser identifies them.
- Own an internal program that enhances their Practice's capabilities or A&I's capabilities.
- Write documents with recommendations that influence how partners teams with Amazon Advertising operate, such as Account Management, Sales, or Product.
- Master Amazon proprietary tools and metrics, which will help you solve the advertisers' business questions