DESCRIPTION

Luxury Stores at Amazon is seeking an innovative and strategic marketing leader to serve as Sr Product Marketing Manager focusing on the strategic launch and optimization of new brands, product features, and programs for Luxury Stores. The right candidate will thrive in ambiguous situations and love to build things from the ground up. You are innovative, creative and excited about implementing marketing initiatives that help drive customer acquisition, engagement and retention in the luxury fashion and beauty space.



Key job responsibilities
Key Responsibilities:

1) Lead the marketing strategy and execution for the launch of new brands, product features (e.g., automated merchandising contents, outbound and subscription feature), and new programs (e.g., creator partnerships).
2) Drive experimentation and capture learnings in critical investment areas, including new selection launches, social strategy, and emerging marketing/customer engagement technologies.
3) Analyze business insights (brand traffic, sales) and customer lifecycle data (e.g., customer journey, customer cohorts) to identify high-potential traffic opportunities and prioritize marketing experiments and investments.
4) Collaborate cross-functionally with product, design, and technology teams to bring innovative marketing strategies to life, and increasing discoverability of luxury selection across channels.
5) Support the robust customer engagement strategy needed to achieve the vision of Luxury Stores 2.0, including leveraging onsite and offsite marketing channels effectively, and identifying internal and external test-and-learn partnership opportunities to acquire new customers and drive growth.