DESCRIPTION

The Amazon Ads Inbound Product Marketing Manager plays a pivotal role in shaping go-to-market (GTM) and product strategy. Working closely with Product Managers, this role will ensure Ads builds products that meet customer needs and achieve strong product market fit. As an advocate for the customer, Inbound PMM orchestrates important GTM decisions across the organization to drive the Ads business forward. This role is part of the larger Product Marketing organization, which is accountable for the strategic positioning, messaging, and GTM of the Amazon Ads product portfolio. The Inbound PMM is evaluated on their ability to drive evidence-based customer needs and the business intelligence of their assigned product areas. The Inbound PMM plays a critical function for ensuring Amazon Ads product roadmap aligns to present and future customer needs.

Key measures of success:
- Discovering insights that influence the product roadmap and lead to enhanced customer experiences
- Demonstrating strong cross-functional collaboration and the ability to effectively align Product, Sales, and Marketing behind a customer-focused vision
- Maintaining a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions
- Owning the source-of-truth documentation for their product to enable Sales and Marketing
- Partnering with Product Managers to drive increases in product adoption through user acquisition, engagement, and retention goals for their products


Key job responsibilities
- Conduct in-depth market research, customer interviews, and competitive analysis to identify the most promising opportunities for Amazon Ads products
- Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap
- Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagement
- Partner with Product Managers to recommend customer feedback prioritization, support effective Alpha/Beta testing, and refine the strategic roadmap
- Work closely with Outbound PMMs to ensure GTM strategies align to the product roadmap, translate complex product information into simple and clear language, and continue to gather customer feedback post-launch to inform future iterations
- In partnership with the Product Managers and Outbound PMMs, the Inbound PMM will develop single-source-of-truth documentation to enable Sales and Marketing with positioning, messaging, product availability, best practices, implementation guides, and FAQs