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Podcast Monetization Strategist, Wondery Revenue Operations

Amazon

Amazon

Operations
New York, NY, USA · United States · Culver City, CA, USA
Posted on Nov 22, 2024

DESCRIPTION

We are looking for a Podcast Strategist to join the Revenue Operations & Strategy team that supports Wondery’s advertising business. In this role, you will act as a vital link between our Originals Content team, Partner teams, and podcast talent to create new moneization opportunities. You’ll collaborate closely with studio teams, partner teams, Ad Sales, Ad Production, and Marketing to launch new shows and offerings while creating unique and exiciting branded content integrations.

Key job responsibilities
* Act as a key liaison between Content, Partner Management, Ad Production, Marketing, and podcast talent to define how podcasts are monetized through advertising.
* Work with editorial and content teams to translate upcoming show launches into revenue-generating opportunities for the Sales team.
* Coordinate with Content and Marketing teams during the Upfront sales process to integrate “first-look” opportunities, marketing promotional support, and other benefits that help sell through annual spend commitments from our most strategic advertisers.
* Partner with teams to develop branded content or advertising integrations for priority podcasts.
* Create a scalable and repeatable process for launching new shows and monetization opportunities for ad sales.
* Establish a system for providing ad sales insights and feedback to content teams, shaping future content development and licensing opportunities.
* Work closely with our Pricing & Inventory Lead to determine rates and other buying guidelines for new sales opportunities
* Ensure our advertising collateral are tied to and accurately reflect the overall editorial tone and positioning of our podcasts, working cross-functionally to ensure we have the best narrative in market
* Ensure smooth onboarding of new partner podcasts to the Advertising organization and maintain strong relationships with podcast talent, facilitating clarity and minimizing disruption in sales efforts.

About the team
Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.