DESCRIPTION

We are looking to hire an experienced, strategic Senior Copywriter to join the Brand Innovation Lab team. In this role, you’ll create custom campaigns for a wide range of Travel and Financial Services brands using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live), bringing to life innovative ad solutions that benefit the end customer while meeting client needs and pushing the creative envelope. As an expert in your craft, including creative ideation, brand storytelling, copy development, and pre/post content production, you will be involved in all aspects of campaign development including concepting, client presentations, design/tech reviews, video script writing, and selecting of external partners for creative production. In partnership with Brand Strategists, you will synthesize customer data to develop “never done before” ideas that work backwards from the end customer and deliver on advertiser objectives, leveraging research and 1P insights to come up with engaging experiences using the Amazon canvas in innovative ways. You will collaborate closely with Creative Directors, Design Technologists, Art Directors, and Solutions Managers to ideate and vet tactical ideas that use different Amazon platforms and partners to ensure feasibility, and work closely with Producers to ensure any ideas that require production are scoped, budgeted, and planned out before pitching to clients. You will also collaborate with clients to dive into their brand’s challenges to identify opportunities to deliver strategic, bespoke solutions that delight customers and have a meaningful impact on advertisers’ businesses—as well as identify ideas that can become repeatable for other advertisers.

Key job responsibilities
Accountable for end-to-end creative development, from pitch to launch, on BIL’s most complex campaigns
· Articulate creative concepts and rationale internally and externally through well-developed presentation skills
· Address the client’s needs, even when ambiguous, through creative concepts and presentations
· Steward the client’s brand tone and voice through every stage of campaign development
· Produce original copy and scripts with great attention to narrative consistency, voice, and tone for all campaign deliverables
· Bring a deep understanding of the Amazon canvas to complex campaign solutions
· Endorse copy accuracy and style guides on all deliverables
· Foster creative passion, curiosity, and excellence through discussion of emerging trends, new technologies, and industry best practices
· Proactively build partnerships with internal Amazon teams and external stakeholders
· Collaborate across disciplines with team members at all levels
· Provide leadership, mentoring, and coaching to junior level creatives


A day in the life
In this client-facing role, you will often be presenting to Director-level brand, agency, and Amazonian stakeholders as well as leading presentations and productive discussions with senior internal and external stakeholders to drive creative alignment across teams and orgs, providing clear creative, tactical, and business rationale to all audiences that support their solutions. You apply good judgment to make creative and strategic trade-offs between teams, and clients without compromising creative quality and the end-customer experience. You will develop and coordinate complex creative marketing initiatives, often stretching outside your immediate area of expertise. You will leverage your knowledge in brand strategy, user experience, visual design, and tech to work independently across 6 or more opportunities simultaneously, all in different stages of development. You will drive cross-team discussions around the development of shared goals and implementation, owning and optimizing mechanisms to improve internal and external processes that scale.
Your daily activities may include:
-Researching a client’s brand and creating copy that delivers on the advertiser’s brand positioning and goals and is captivating to customers
-Tweaking creative messaging in response to Legal and PR feedback
-Optimizing UX copy for a new component or feature
-Supporting go-to-market materials for launching new products or features
-Writing a script for a FinServ brand that’s sponsoring a Thursday Night Football activation


About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.