DESCRIPTION

As Manager, Video Measurement GTM, you will help drive Amazon Ads' video measurement strategy and development across our portfolio of video properties, including Prime Video, Live Sports, Twitch, and 3rd party publishers. You will drive thought leadership on video measurement solutions and currency development. You will lead advertiser insights and analytics supporting our Sales teams to support Amazon's video and full-funnel advertising positioning.

Key job responsibilities
- Develop the holistic go-to-market strategy and roadmap for video measurement
- Create a unified video measurement framework, from impressions to impact, to enable full funnel measurement offering for clients.
- Partner with Amazon Measurement and Data Science team to define analytics vision, product roadmap and activation strategy for upper funnel video measurement solutions.
- Develop advertising insights, from incremental reach, awareness, consideration to performance; including analyzing campaign best practices and measurement solutions across platforms and products.
- Work with customers (advertisers, agencies), 3P measurement partners, Amazon measurement product and engineering teams to drive thought leadership and customer education on Amazon's video measurement solutions.
- Research evolving trends in audience viewership, and streaming TV market opportunities to drive video measurement GTM.
- Partner directly with Ad Sales to manage client measurement engagements, oversee deliverables & media allocation recommendations.
- Lead advertiser reporting and analytics function for Live Sports and Video with alternative measurement providers, incl. iSpot and VideoAmp.
- Partner with Amazon Measurement and Data Science to automate measurement provider reporting through APIs