DESCRIPTION

The Amazon Digital Advertising team (ADA) focuses on leveraging Amazon’s Advertising DSP to support the digital marketing initiatives of Amazon’s own strategic businesses. Our stakeholders are the internal marketing teams across Amazon, and our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, and new product development. This specific role will manage display and video ad programs on behalf of large 1P advertisers who prioritize marketing objectives ranging from driving brand perception to purchases.

The complexity and the scale of the activities performed by the team increases as we deploy new media buying and measurement strategies and our ambition is to create a team of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners.

Key job responsibilities
• Identify and consolidate supply needs from advertisers and work with APS/3PX supply teams to make sure DSP supply meets these requirements (supply type, volume, performance)
• Lead advertiser education presentations on the evolving DSP capabilities and expansion of supply sources within the Amazon DSP
• Coordinate supply focused experimentation efforts across ADA Marketing, accelerate durable learnings
• Document and share internal advertisers success with 3P team and showcase the value / impact of ADSP for 3P advertisers.
• Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
• Develop mechanisms that measure and drive DSP product and supply adoption by ADA Marketing teams.

About the team
The Amazon Digital Advertising (ADA) team is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our portfolio ranges from sponsored, display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible pricing and buying models, including self-service, managed service, and programmatic to help optimize strategies.