DESCRIPTION

As a Senior Product Launch Manager for Amazon Device Solutions (ADS), you will spearhead the launch of our innovative B2B products, including the Amazon Signage Stick and associated software services. You'll work closely with our Business Development and Product teams to bring cutting-edge digital signage and smart office solutions to market, targeting small and medium businesses (SMBs) as well as enterprise customers.

Your role is crucial in scaling our presence in the multi-billion dollar digital signage market and expanding our smart office offerings. You'll be responsible for coordinating launches across multiple channels, including direct sales, content management system (CMS) partners, and AV integrators. Your success will be measured by your ability to drive adoption of ADS solutions, generate revenue, and create long-term value for our B2B customers.

This role requires a unique blend of technical understanding, business acumen, and project management skills. You'll be at the forefront of bringing innovative solutions to market that empower businesses to amplify their operations and customer engagement through connected devices and services.

Key job responsibilities
- Lead end-to-end launch planning and execution for ADS products, with a primary focus on the Amazon Signage related product and service
- Develop and manage relationships with key CMS partners and AV integrators to ensure successful integration and go-to-market strategies
- Coordinate with internal teams (Product, Engineering, Marketing, Sales) to align launch timelines, messaging, and technical readiness
- Create and execute launch plans that address the unique needs of both SMB and enterprise customers
- Manage beta programs and early adopter initiatives to gather crucial feedback and refine our offerings pre-launch
- Develop and deliver training materials for internal teams and external partners on new product features and capabilities
- Collaborate with the AWS and other customer facing teams to create integrated launch strategies
- Monitor and analyze post-launch performance metrics, providing insights to inform future product development and launch strategies
- Identify and mitigate launch risks, escalating issues as needed to ensure smooth product introductions
- Drive continuous improvement in our launch processes, adapting to the fast-paced, startup-like environment of ADS


A day in the life
Your day as a Senior Product Launch Manager at ADS might start with a morning strategy session, refining launch plans for our latest digital signage solution. By midday, you could be leading a cross-functional meeting to address last-minute technical issues before a major product release. The afternoon might see you collaborating with Marketing on customer-facing materials, ensuring our value proposition is clearly communicated. You'll likely end your day analyzing customer feedback from recent launches and preparing recommendations for product improvements. Throughout, you'll coordinate with various teams, manage timelines and risks, and balance immediate launch needs with long-term product strategy, all while keeping the customer at the center of your decisions.

About the team
ADS creates scalable, profitable B2B opportunities by leveraging Amazon's substantial investments in 1P devices, technologies, and infrastructure. Our mission is to empower businesses with connected devices and services that amplify their operations, business performance, and customer engagement. We are a team of innovators tackling difficult problems and building products through fast iteration in a startup-like environment within Amazon.