DESCRIPTION

Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned Brand Partnerships specialist to join the Global Entertainment Brand Partnerships team. This new role will report directly to the Global head of Entertainment Brand Partnerships, within the broader Video Strategy & GTM team. This specialist will work in partnership with Prime Video and Amazon MGM Studios to define integration, sponsorship, and branded content opportunities across Prime Video titles, determine GTM strategies, partner with sales to develop go-to-market (GTM) strategies including pricing/packaging and execution, and ultimately ensure Amazon’s sponsorships meet the needs of our advertising customers


Key job responsibilities
• Contribute to the development of Prime Video’s Entertainment sponsorship offerings, alongside Sales, Product, Content, Business, Finance, and Strategy & GTM peers.
• Partner to support think big ideation, integrations and custom program development, in partnership with sales teams across Amazon, delivering on the needs of our advertising customers.
• Drive Entertainment Sponsorship sales efforts, including response to RFPs and custom ideation, leading client meetings and engagements; contribute to the Upfront / annual sales cycle for Amazon across all global markets.
• Drive adoption of Prime Video’s sponsorships offerings, including revenue goals, product adoption, advertiser maturity advancement, renewals, etc.
• Aggregate VOC (voice of advertising customers) and partner with content & product teams to drive video sponsorship solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
• Partner to develop Entertainment Sponsorships narratives, including creative & innovative streaming solutions.
• Join sales in external customer meetings to share opportunities and hear customer feedback.
• Utilize industry expertise on trends, consumer behavior, and emerging media technologies to identify new opportunities & innovation for Prime Video Sponsorships.


A day in the life
The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships. This specialist will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios..