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Principal Program Manager - Measurement, Measurement, Ad Tech, and Data Science (MADS)

Amazon

Amazon

Operations, Data Science
New York, NY, USA
Posted on Dec 20, 2024

DESCRIPTION

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!

Our team's mandate is to launch and accelerate adoption of advertising measurement products and services that enhance advertiser experience on Amazon. We are responsible for defining and delivering a collection of self-service measurement solutions that enable Advertisers to understand the full-funnel impact of their Advertising. With a broad mandate to experiment and innovate, we are growing with a seemingly endless range of new opportunities.

As a Principal Program manager, you are responsible for the client delivery of some of the most exciting and innovative measurement products Amazon Advertising has to offer. You are the operations and measurement expert to the client and will work closely with external clients as well as internal teams (operations, product). You are detail-oriented, persistent, and concise in your communications. You care about client quality. You flawlessly execute and also care about scaling processes and tools. The ideal candidate must be willing to work hard in a fast paced, dynamic and demanding environment.

The right candidate will have experience leading large and complex projects, and excel at written and verbal communications. A background in Streaming TV (STV) advertising is required. A background in measurement is ideal. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means anticipating bottlenecks, making tradeoffs and balancing the needs of various key stakeholders. You will be expected to have strong opinions about tradeoffs as well as the analytic background necessary to track adoption and performance of your program. You will be able to lead a program at scale, and participate/influence other senior leaders across the company future direction-setting.

Finally, you will direct in-depth market, industry, and opportunity analysis, and will work with technology and business teams to define program requirements, understand customer needs, and define success metrics and performance tracking methods for product launches. Development, testing, and delivery is performed in partnership with dedicated product teams.


Key job responsibilities
- Drive progress on advertiser KPIs and work with 3P measurement providers to improve products per advertiser expectations

- Facilitate overall program execution on behalf of your advertiser, harnessing and organizing multiple internal Amazon teams in the process

- Support launch of new and exciting 3P measurement for Streaming TV and live events

- Exhibit deep analytical ability, and develop expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data to our advertisers.

- Planning and prioritizing across complex inputs and activities

- Drive innovation and roadmap decisions that increase the ease and availability of data to both internal teams and external partners.

- Triage and troubleshoot critical blockers; escalate appropriately to align stakeholder teams to a focused set of priorities

- Provide onboarding support, education, continuous product usage consultation, and industry best practices to ensure client success