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Marketing Manager Online CX, Amazon Fresh

Amazon

Amazon

Marketing & Communications
New York, NY, USA
Posted on Jan 10, 2025

DESCRIPTION

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? We’re seeking a marketing professional to support campaign execution and performance for Online Marketing strategy and Site Merchandising content for our Online Customer Experience. The ideal candidate thrives in a dynamic, fast-paced environment and has a passion for executing and managing customer experiences.

As an Online Content and Experience Marketing Manager, you should be a self-starter who can:
1) Apply excellent, time management judgment to deliver results in a rapidly evolving environment, 2) Collaborate with internal and external stakeholders both within marketing and across business units to build exciting online experiences for customers, and 3) Own online marketing deliverables and content to support strategic business priorities.

Key job responsibilities
The Online Content and Experience Marketing Manager will work closely and cross-functionally with internal stakeholders to support comprehensive online marketing content strategy for Amazon Fresh. The Online Content and Experience Marketing Manager will own launch and management of critical marketing projects to hit customer, revenue, and profitability goals.

Main responsibilities will include:
-Own launch and management of online marketing strategy and site merchandising content, overseeing multi-channel marketing campaigns to drive customer engagement and retention year-round
-Help inform customer experience guardrails for all online marketing content and onsite merchandising, including project work-backs and execution plans for specific marketing content
-Perform marketing performance deep dives, compiling and analyzing onsite, customer, and campaign metrics to identify potential opportunities for growth and improvement
-Ensure high bar of online customer experience for year-round
-Coordinate with internal stakeholders on online marketing strategy and inputs, ensuring deliverables are met and processes are in place to maintain quality execution
-Identify ways to streamline online marketing content execution and management for central and category marketing teams