DESCRIPTION

The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through our scaled Creator Education function, and develop mechanisms to promote community among influencers to be inspired by their peers and share best practices.

We are seeking an experienced, strategic, results-oriented Assoc Creative Director to serve as the design lead for Creator marketing. This role will be willing to roll up their sleeves and work as a hybrid of Art Director, Designer, and govern our lead agency. Partnering closely with marketing leads, you will lead the visual direction for our brand across all Creator-facing marketing touch points; including emails, affiliate marketing hub, site merchandising, and social (organic and paid). You will adapt central retail style guides for a Creator audience, empowering teams to execute. You will provide design direction and feedback to design contractors (visual and copy), as well as agency resources. This role will also execute design work, acting as POC for larger-scoped strategic initiatives, and jump in for design support when additional help is needed.


Key job responsibilities
Creative Direction
*Set and guide visual design direction for Creator marketing team, adapting central Amazon style guides for B2B creator audience
* Offer design POV in strategies and meetings
* Lead design perspective in weekly engagement team WTS for BAU deployments
* Provide feedback and design guidance when new external agencies are brought in


Visual Design:
* Act as POC for larger scoped projects spanning across channels
* Jump in to support execution if agency is not fully resourced to support
* Jump in to assist with ad-hoc requests on short turnarounds

Production:
* Establish and implement effective mechanisms and processes for design feedback and reviews
* Day to day support and training for design contractors and agency resources
* Regular cadence with marketing team if any questions on process or creative arise



A day in the life
Govern agency work
Create playbooks for body of work to build efficiencies
Design assets
Align on marketing strategy and implement