Sr. Account Executive, Grocery
Amazon
DESCRIPTION
Amazon is a leader and innovator in the grocery space offering a dual-channel shopping experience. Amazon has physical and online grocery stores, including Amazon.com, Whole Foods Market and Amazon Fresh. Each provides a unique customer experience and corresponding advertising solutions. With innovations like “Just Walk Out” technology and Everyday Essentials, Amazon is building the future of grocery.
Amazon Ads operates at the intersection of eCommerce and Brand advertising, offering a rich array of digital display, video and audio, sports, and out-of-home, custom and event-based advertising solutions. Whether a company is looking to drive brand awareness, consideration of their product, brand, or service, drive purchases, or increase loyalty, Amazon provides the tools and advertising solutions to drive measurable outcomes.
With 300+ million worldwide active customer accounts, Amazon has a deep understanding of how shoppers engage with products and brands. Amazon Ads solutions help brands engage with customers at every stage in their journey across desktop and mobile on Amazon, IMDb, Twitch and premium third-party websites and on millions of Fire TVs and Alexa devices. If you’re interested in joining a rapidly growing team working to build an innovative, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.
As a Sr. Account Executive within the grocery vertical, you will report to a Sr. Sales Manager and use your experience selling digital advertising solutions to the Fortune 500 C-Level and their ad agencies to successfully grow and scale the category’s domestic revenues. With your broad and long-standing client-side and agency relationships within the grocery/CPG world, consultative approach and deep understanding of the digital and programmatic advertising landscape, you will act as a strategic partner to your assigned clients and sell a broad range of advertising solutions that will ensure that their business goals are met. As an individual contributor, you’ll be supported by our operations team and will benefit from working alongside the leadership team that has charted our explosive growth.
Key job responsibilities
In this role, you will work on a top US LCS (Large Customer Sales) and grocery enterprise account, Coca-Cola. The account includes the entirety of Coca-Cola’s portfolio of brands spanning Coke Trademark, Flavors and Nutrition (e.g. Sprite), and Hydration (e.g. smartwater), and acquisitions Fairlife Core Power and BODYARMOR. The role encompasses their corresponding agencies. You will work alongside 4 other Sr. Account Executives who manage the Coca-Cola relationship. Your specific purview will be Coca-Cola’s ad tech and programmatic strategy and investments spanning brand and E-commerce KPIs, audience planning, consumer data strategy, analytics and measurement, and creative. You will accelerate their education and usage of Amazon’s technology solutions, Amazon DSP and Amazon Marketing Cloud, to help them advance their priorities and future proof their business. Your key stakeholders will be Coca-Cola and WPP’s Executive, End-to-End, Connected Commerce, Programmatic and Measurement and Analytics teams.
A day in the life
- Client relationship building: events, entertainment, etc.
- Unlocking net new client stakeholders
- Understanding customer needs
- Pitching customers Amazon solutions based on those needs
- Coordinating partner teams to deliver on client's needs and prioritize net new opportunities
- Interfacing with agency and client stakeholders
- Closing revenue
- Educating clients on Amazon's solutions, in particular programmatic/ADSP/AMC