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Sr. Manager Sales GTM Programs , Sales GTM (SGTM)

Amazon

Amazon

Sales & Business Development
New York, NY, USA · Seattle, WA, USA · United States
Posted on Mar 11, 2025

DESCRIPTION

At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.

The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. GTM Specialists in the Product Sales Specialist organization are the voice of the customer and the field back to the Ads Product orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solution. They are responsible for:
- Owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs
- Developing and implementing global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches)
- WW Service and operations team engagement as it pertains to new and emerging products and 4) Partnering with Product Marketing on global Sales and Marketing narratives
This Sr. Manager Sales GTM Programs role will work across Sales GTM teams, developing multi-product GTM strategies that maximize performance against advertiser objectives. This role will help define what is the right narrative and combination of products to meet advertiser objectives, and what are the right audiences, campaign setup, and measurement solutions. This person will play a critical role partnering across Sales GTM and with internal product and marketing teams to bring disparate ad products into a compelling unified story. The right candidate for this role will thrive building large impactful programs in an ambiguous environment.



Key job responsibilities
At Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it.

The Sales GTM (SGTM) organization sits squarely between the product teams who make our ad solutions, and the field teams who sell it. Sr. GTM Managers are the voice of the customer and the field back to the Ads Product and Marketing orgs, as well as the business owners for delivering on customer outcomes through the adoption of product solution. They are responsible for:
- Owning interactions with each Product org, producing a stack-ranked set of Global Sales priorities, and influencing requirements, roadmap decisions and trade-offs
- Developing and implementing global GTM strategies and sales plays, both for existing capabilities and new ones (e.g. betas, launches)
- WW Service and operations team engagement as it pertains to new and emerging products and 4) Partnering with Product Marketing on global Sales and Marketing narratives
This Sr. Manager GTM Programs role will work across Sales GTM teams, developing multi-product GTM strategies that maximize performance against advertiser objectives. This role will help define how we take the right narratives and combinations of products to meet advertiser objectives, and what are the right audiences, campaign setup, and measurement solutions. This person will play a critical role partnering across Sales GTM and with internal product and marketing teams to bring disparate ad products into a compelling unified story. The right candidate for this role will thrive building large impactful programs in an ambiguous environment.