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Senior Product Manager Tech, Ads Marketing

Amazon

Amazon

Marketing & Communications, Product
New York, NY, USA · Seattle, WA, USA · United States
Posted on Mar 28, 2025

DESCRIPTION

ABOUT US
Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. Within Ads, Launch Management owns ensuring the launch readiness of ad launches worldwide working across Ads Product, Marketing, Sales, and Compliance.

ABOUT THE ROLE
We are looking for a Senior Product Manager Tech to own critical elements of launch readiness end-to-end contributing to the development of a single source of truth for Ads worldwide. Launchpad is Amazon Ads’ internal launch readiness tool and is a core input to an ongoing leadership goal seeking to deliver transformational value across Ads globally. You will work with a dedicated ~15 person engineering team. You will own aspects of Launchpad's 3-5 year product roadmap, vision, and strategy, including identifying the most optimal tech solutions to optimize for launch readiness success across four key customer groups (Product, Marketing, Sales, and Compliance). You will be responsible for roadmap development, product/feature requirements, stakeholder and customer engagement, leadership reviews, user testing, launch strategy, and overall product/feature adoption. You will partner directly with engineering, sales, marketing, compliance, and product across the Ads org.

This is a high-impact role that requires strategic vision and big-picture thinking, as well as sharp execution, technical depth, analytical rigor, influential and excellent communication.

Key job responsibilities
Contribute to product strategy and product definition.
Define and manage multi-year product roadmap, including feature/product enhancements and inventive, new solutions
Capture, document, and communicate business and product requirements.
Translate requirements into features and user stories. Drive technical team understanding of requirements.
Manage technical build against business requirements. Provide thought leadership with engineering on implementation.
Collaborate with and influence key stakeholders across Sales, Marketing, Compliance, and Product teams across Ads
Lead document development for leadership reviews.
Own project status updates to customers, stakeholders, and leadership.
Plan and conduct user acceptance testing (UAT).
Drive change management and adoption of solution across Ads
Manage post-launch activities (user support, new feature development, etc.)
Establish KPIs, identify gaps, and improve performance and adoption of the platform.
Deep dive problems or opportunity areas and propose solutions to address.
Generate new ideas to drive improvement, efficiency and automation across Ads enabling Launch Management to ensure launch readiness at scale

About the team
Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. Within Ads, Launch Management owns ensuring the launch readiness of ad launches worldwide working across Ads Product, Marketing, Sales, and Compliance.