DESCRIPTION

This role will oversee the development of cohesive marketing strategies across Amazon owned channels including the launches of new partners, offerings and will advise on strategy for international markets. You will have a high degree of ownership as you define target customer segments, product positioning, and channel launch plans including seasonal sales planning and integration in high traffic events on Amazon.

Job Summary:
As the Principal Partner Marketing Manager for Amazon Autos; You will work closely with Product, Sales, Marketing, PR, Finance, Legal and Customer Service as well as coordination with and influencing partnerships with internal teams. A successful candidate will be both entrepreneurial, highly analytical, and able to work extremely effectively in a matrix organization. We are looking for someone customer obsessed and technology savvy with a proven track record of leading new initiatives, especially related to consumer products and services. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.

Key job responsibilities
Strategic Alignment & Planning
• Act as Marketing lead for integrated launch planning on Amazon across Product, Marketing, Tech and Account Management teams to ensure synchronized customer experiences
• Ensure integrated marketing campaigns support product launches and commercial objectives
• Manage marketing technology stack to enable seamless cross-channel execution

Cross-functional Orchestration
• Align integrated marketing efforts with product roadmap and commercial initiatives
• Lead weekly cross-functional sync meetings to coordinate campaign execution
• Partner with Product teams to translate features into marketing narratives
• Work with Account Management and Partnership Marketing to integrate partner/dealer marketing activities
•Coordinate with Regional Marketing teams to ensure local market relevance

Message & Program Consistency
• Partner with Creative Director to maintain a central repository of approved messaging, assets, and marketing materials
• Ensure regional teams and partners have access to latest messaging and campaign materials
• Coordinate rapid responses to market changes or competitive moves across all teams

Performance Tracking & Optimization
• In partnership with Marketing leads, develop unified success metrics that span product adoption, marketing performance, and commercial goals
• Create feedback loops between customer-facing teams to share insights and improve execution