DESCRIPTION

The North America Stores Onsite Marketing team is seeking a Product Marketing Manager who will work to launch new strategic and cross category businesses, by developing content strategies, testing and scaling successful CX marketing strategies for onsite search and other high-traffic channels.

The ideal candidate is a strong product marketer and project manager who is customer-obsessed, data-driven, detail-oriented and comfortable with ambiguity. They can develop campaigns and strategy independently and see them through to execution while partnering closely with teams across marketing, creative, product and engineering.

The Product Marketing Manager will leverage experimentation and performance data to develop new and optimize existing onsite channel marketing strategies, best practices and playbooks that help customers discover and engage with new, popular and relevant products across all retail categories. You will own strategies and campaign execution end-to-end; planning, asset development, targeting and segmentation, personalization, measurement, optimization and reporting.

Key job responsibilities
* Own event and content program ingresses from onsite Search and other high-traffic, high-visibility pages on Amazon
* Work closely with product and tech teams to test and implement new features and experiments
* Own and execute marketing-led experimentation; test, optimize, scale and automate successful traffic-driving strategies
* Track KPIs and progress to goals to measure success of CX, campaigns, experimentation and new initiatives
* Develop processes to gather inputs from partner teams and communicate back with key information and deadlines
* Actively investigate and suggest new ways to help customers discover products on Amazon
* Manage and report out on project status and results

About the team
The newly developed NAS Marketing & Creative team helps customers discover and engage with new, popular, and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.