DESCRIPTION

Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!

As part of our growing US SMB Marketing team, we are looking for a Marketing Manager who is passionate about helping small businesses succeed on Amazon. In this role, you will own the strategy, execution, and measurement of marketing initiatives in the US, focusing on creating new marketing journeys for strategic programs and audience segments. You will be responsible for developing new content, integrating it within marketing automation journeys, measuring the impact of your initiatives, and finding opportunities for optimization. To be successful you’ll need to be a strong collaborator who can earn trust and drive alignment with stakeholders across multiple teams. You are results-oriented and have a relentless focus on using customer data and insights to deliver bar-raising experiences.

Key job responsibilities
- Own end-to-end campaign management from ideation to execution and measurement
- Strategy development: formulate marketing strategies aligned with business opportunities; align your vision with leaders and partners
- Marketing execution: Develop on-brand, best-in-class marketing content and targeting, partner with relevant teams to deploy through scaled channels (email, portals, website), audit and optimize existing content and targeting
- Reporting: analyze the impact of your initiatives against key performance metrics, gather feedback, and leverage insights to improve go-forward messaging and communications

About the team
The global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive sponsored ads demand for the self service (SSO) channel.