DESCRIPTION

Develop the frameworks for marketing portfolio management and customize them for the Emerging, Transitional and Established marketplace context.
Build the specific marketing portfolio plans by locale ensuring the right balance between Brand Building, Customer Engagement, Product/Benefit Discovery, Retail Event Awareness/Velocity and Transactional Shopping Conversion. Translate these portfolio plans into specific communications strategies partnering with the Brand Planning and Big Rock leads to develop insightful creative briefs.

Key job responsibilities
Develop the frameworks for marketing portfolio management and customize them for the Emerging, Transitional and Established marketplace context.
Build the specific marketing portfolio plans by locale ensuring the right balance between Brand Building, Customer Engagement, Product/Benefit Discovery, Retail Event Awareness/Velocity and Transactional Shopping Conversion. Translate these portfolio plans into specific communications strategies partnering with the Brand Planning and Big Rock leads to develop insightful creative briefs.

A day in the life




About the team
As part of the global marketing organization, we sit at the intersection of all of Amazon's brand and retail marketing. Our mission is to help customers discover how Amazon can meet their needs and identify developing needs of our next generation of customers. All of this requires innovation in our systems and approach.