Senior Manager, Local Ads
Amazon
DESCRIPTION
Amazon Advertising is dedicated to driving measurable outcomes for brand
advertisers, agencies and entrepreneurs. Our ad solutions— including sponsored,
display, video, and custom ads—leverage Amazon’s innovations and insights to
find, attract, and engage intended audiences throughout their daily journeys. With
a range of flexible pricing and buying models, including self-service, managed
service, and programmatic ad buying, these solutions help businesses build brand
awareness, increase product sales, and more. Our environment is very fast-paced,
and requires someone who is highly enthusiastic, entrepreneurial, flexible, detail-
oriented, analytical, and comfortable working with multiple teams across multiple
locales.
This is a senior leadership role in our Local Ads Business. This individual will
manage our Partner Management team and oversee relationships with local
channel partners who resell Amazon Advertising solutions. The ideal candidate is
an experienced leader with a reputation for hiring and developing the best talent
as this individual will manage a team of partner managers focused on enabling and
growing our local channel partner network. As a player-coach, this individual will
be responsible for developing and managing key local channel partner
relationships and hitting revenue targets while partnering with internal
stakeholders to continuously ideate and deliver advertising products that meet our
local partners' needs. This includes managing relationships with regional and local
advertising resellers, marketing agencies, and technology partners who serve local
advertisers.
We are seeking an innovative, creative, analytical, and strategic thinker who is
passionate about digital media and the future of local advertising through channel
partnerships. The ideal candidate understands the unique dynamics of working
with local channel partners, enjoys solving complex problems, works effectively
with cross-functional teams, and thrives in a fast-paced setting that is constantly
evolving. The role requires subject matter expertise in channel partner
management, local advertising ecosystems, and digital advertising solutions.
The ideal candidate has a strong track record of developing and executing channel
partner strategies, with particular emphasis on local market dynamics. This person
also has the ability to build and maintain a network of relationships with local
channel partners and help them navigate complex situations. They possess
superior interpersonal skills and are able to earn trust with both partner
organizations and internal senior management. The successful candidate will have
a talent for responding effectively to local market needs, partner feedback, and
competitive positioning. They are comfortable with ambiguity and juggling multiple
priorities simultaneously in a fast-paced dynamic environment.
Key job responsibilities
• Lead a team of partner managers focused on local channel partner success and growth
• Own and deliver a long-term vision for the local channel partner program
• Define partnership strategy and objectives for the local channel partner ecosystem
• Drive the partner management process and play a hands-on role in managing strategic local channel partnerships
• Create and implement partner enablement programs and tools that increase performance of local channel partners
• Develop scalable solutions to support local channel partners in selling Amazon Advertising products
• Work closely with the Business Development team to identify and onboard new local channel partners
• Engage with internal cross-functional teams to ensure our product offerings and support systems meet local channel partner needs
• Drive revenue growth through local channel partners while maintaining high partner satisfaction
• Develop and manage senior-level relationships across Amazon Advertising and key channel partners\
• Create standardized processes and best practices for local channel partner management