DESCRIPTION

Amazon Digital Marketing overseeing Zappos and Shopbop, is looking for a Digital Marketing Associate to support in the day-to-day execution of our Digital Marketing program across Zappos and Shopbop. This role will support in paid SEM, social, and affiliates, and will be responsible for managing and improving our creative briefing process. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.

Key job responsibilities
• Support the launch of new strategies across our brand and performance marketing channels
• Responsible for overseeing the creative briefing process, and identifying opportunities for improvement
• Responsible for asset and copy distribution
• Manage the promotional calendar from the paid media side, ensuring all agencies receive the most up to date details
• Manage the execution of our COOP and brand partnership campaigns
• Put together creative recaps to walk our creative and editorial team through creative wins and best practices
• Review all previews of ads before launch, ensuring these align with business best practices
• Communicating campaign deliverables, objectives and timelines to all cross-functional teams
• Create competitive studies, gather insights and distill findings
• Manage cross-channel status meetings and communication leveraging existing tools; define agendas for project kick off meetings
• Work cross functionally across different marketing and creative teams (influencer, editorial, creative, organic social, etc)