DESCRIPTION

Shopbop is looking for a creative, innovative, and organized copywriter to craft compelling, inspiring copy for marketing assets across site, email, social, push & additional channels. The copywriter will collaborate with the Shopbop site marketing team, fashion office, and creative teams to conceive and execute complex campaigns & content across multiple platforms.

Key job responsibilities
• Write copy for website collateral and customer-facing communications, including homepage stories, emails, mastheads, UX copy, and promotions.
• Nimbly, expertly and quickly pivot tone of voice depending on the project, whether it’s an Tier 1 editorial campaign or promotional copy.
• Execute compelling long-form content that organically incorporates SEO terms and flows naturally.
• A high level of project ownership and self-editing skills.
• Work with the Shopbop editors, writers, marketing & creative partners to develop and execute narrative direction for editorial features and various marketing initiatives.
• Maintain strong up-to-date knowledge of the competitive fashion, style & online retail landscape.
• Maintain and develop Shopbop brand voice by creating compelling, accessible copy.