DESCRIPTION

Drive strategic growth initiatives and go-to-market strategy for advertising product innovations, focusing on identifying market opportunities, developing comprehensive GTM frameworks, and accelerating product adoption across key customer segments.

Key job responsibilities
Lead Go-To-Market (GTM) Strategy & Advertising Product Initiatives

Lead end-to-end GTM strategy development for new advertising products and features, including market analysis, competitive positioning, and launch planning.

Partner with Product, Sales, and Marketing teams to define value propositions and craft compelling narratives for new ad solutions.

Conduct detailed market research and customer insights analysis to identify emerging trends and opportunities within the advertising technology landscape.

Create strategic frameworks and recommendation documents to guide product development priorities and resource allocation.

Develop pricing strategies and business models that maximize market penetration and revenue potential for new ad products.

Build comprehensive launch plans encompassing sales enablement, marketing campaigns, and customer success strategies.

Drive cross-functional alignment on GTM initiatives through effective communication and stakeholder management.

Monitor and analyze post-launch performance metrics to continuously optimize GTM approach and product adoption.

About the team
Amazon Advertising is expanding their sports organization with a new Go to market team. It is an exciting time to be part of Amazon Ads as we look to establish a new way to transact around sports and streaming and how we partner with our customers from a global view.