DESCRIPTION

Shopbop is seeking a Site Performance Associate to join the Site Marketing team. This role will support site forecasting, performance reporting, A/B testing, and assist in executing segmentation strategies across Shopbop's digital experience. As Shopbop continues to evolve its digital landscape, this individual will help drive data-informed decisions and improve reporting workflows for our homepage and site experience. The right candidate will be analytically minded, detail-oriented, and able to translate data into clear insights. This role will work closely with CRM, Web Content Development, Tech, Planning, and Buying teams to support personalized experiences. The ideal candidate will have strong analytical capabilities and an interest in using data to enhance customer experience.

Key job responsibilities
• Execute weekly, monthly, quarterly, and annual reporting for the Site Marketing channel
• Support the site forecasting process and provide inputs to inform content planning
• Implement A/B tests and analyze results to support personalization initiatives
• Help develop customer segmentation analyses to inform targeted experiences
• Maintain performance dashboards tracking key KPIs including CVR, RPC, CTR
• Analyze data to provide recommendations for homepage updates and optimization
• Support cross-functional partners in measuring new personalization features