DESCRIPTION

Amazon Web Services is seeking a results-driven Industry Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for AWS for Media & Entertainment and AWS for Games enterprise customers with the goal of delivering significant outcomes and improving revenue, reputation, and relationships. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.

The Industry Account-Based Marketing Manager will own the end-to-end execution ABM programs for Media & Entertainment and Games accounts, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.


Key job responsibilities
• Deliver industry customer relevant activations and executive programs
• Design and execute territory-specific ABM campaigns (1:1, 1: few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

About the team
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to lower costs, become more agile, and innovate faster.

AWS Industry Marketing is a global team of marketing experts focused on establishing and growing perception that AWS is the best cloud and AI provider for each industry. We seek to help businesses in virtually every vertical adopt AWS services, solutions, and products for their most strategic, highest-value workloads. As an organization, we create world-class industry content, technical storytelling, and experiences to help decision makers see the value in working with AWS. We drive awareness, grow revenue, and create raving AWS fans in each industry.