Description

We’re looking for a strategic, data-driven, and inventive leader to own our onsite, search, and AI application strategy—transforming how customers discover and engage with Amazon Fashion and Fitness. This role sits at the heart of our Marketing ecosystem, connecting creativity, analytics, and customer insights to build experiences that inspire exploration and drive measurable business impact.

You will be responsible for developing an end-to-end vision for how customers navigate the onsite experience—from homepage to category pages to search. This includes designing and optimizing campaigns that improve relevancy, conversion, and engagement across key customer cohorts. You will use data to uncover opportunities, define success metrics, and continually experiment to identify what drives results at scale.

You will also serve as the bridge between marketing, product, and tech teams—leading experimentation and testing in partnership with central technology groups. You will push Amazon Fashion and Fitness to the forefront of innovation by piloting new AI-driven applications and personalized shopping experiences, then scaling the ones that resonate most deeply with customers.

This role requires someone who is results-oriented, collaborative, and excited to bring big ideas to life—from the spark of a concept to full implementation. You will be expected to operate both strategically and hands-on, navigating ambiguity, influencing across teams, and driving alignment to deliver meaningful customer and business outcomes.

Ultimately, this leader will play a pivotal role in shaping the future of how customers shop Fashion and Fitness on Amazon—building experiences that feel intuitive, personal, and inspiring at every click.

About You:
- Deeply data-driven: skilled in analytics and data visualization, with the ability to turn complex signals into clear strategy.
- A strategic innovator: curious about the intersection of fashion, fitness, and emerging technologies, and eager to push boundaries with AI-driven solutions.
- A strong cross-functional leader: adept at influencing across marketing, product, retail, analytics, and engineering teams.
- A problem-solver with a builder’s mindset—able to move quickly from idea to execution with a “can-do” approach.
- Passionate about creating shopping experiences that feel personal, dynamic, and frictionless.

Key job responsibilities
Own the end-to-end onsite strategy for Fashion and Fitness, including homepage optimization, navigation pathways, and onsite merchandising campaigns that drive awareness, discovery, and conversion across customer cohorts.

Develop and execute a holistic search strategy, ensuring customers can intuitively discover products and stories across all entry points — leveraging data, testing, and customer insights to continuously improve performance.

Lead experimentation across AI-driven and algorithmic placements, partnering closely with tech and product teams to test, learn, and scale new applications that enhance personalization and relevance for millions of customers.

Translate data into action — build and analyze performance dashboards, identify trends, define success metrics, and use insights to influence future marketing and onsite optimization decisions.

Collaborate cross-functionally with category, creative, analytics, and tech teams to bring new ideas from concept to application, ensuring seamless execution and measurable outcomes.

Champion innovation by staying on the cutting edge of retail, search, and AI advancements — identifying new opportunities for Amazon to differentiate the shopping experience for Fashion and Fitness customers.

Balance strategic vision with operational excellence, managing competing priorities while driving consistent performance improvements and delivering against business goals.

Influence senior stakeholders across Marketing, Product, and Tech with clear narratives grounded in customer insights, business impact, and data-backed recommendations.

Serve as a thought leader for the broader organization — shaping how Amazon approaches onsite engagement and helping define the future of digital discovery and shopping experiences.

About the team
The Fashion and Fitness Marketing team at Amazon is an end-to-end marketing organization driving how customers discover, engage, and fall in love with our selection—onsite, offsite, and in real life. From homepage storytelling to high-impact brand campaigns and experiential events, we connect inspiration to purchase across every touchpoint.

We’re a fast-moving, inventive team that sits at the intersection of content, technology, and customer behavior. We experiment boldly, think big, and operate with a builder’s mindset to create shopping experiences that feel personal, dynamic, and fresh. This role will be a critical contributor to shaping how millions of customers experience Fashion and Fitness on Amazon.