Description

Shopbop.com is looking for a strategic Head of Lifecycle Marketing to lead and evolve our global Email and Push notification programs, while driving growth for our mobile App. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.

The Head of Lifecycle Marketing will own the strategic vision for Shopbop’s lifecycle marketing initiatives, leading a team that includes established marketers. They will partner with CRM to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. As the business owner of Shopbop’s App, they will drive the mobile growth strategy while partnering with cross-functional teams to drive increased downloads and engagement. The Head of Lifecycle Marketing will own reporting and goal-setting for the Email, Push, and App channels and advocate for innovations that drive long-term growth. The right candidate will be analytical, customer-focused, thrive in a fast-paced environment with many competing priorities, and partner across teams effectively. They will bring strategic vision, analytical depth, and cross-functional leadership skills to transform our customer engagement. This role sits within the Marketing organization, reporting to the Head of Digital Commerce & Content


Key job responsibilities
• Define comprehensive strategic vision for Email, Push notifications, and App channels aligned with Shopbop’s business goals and growth targets.
• Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition, retention, lapsed, etc.) informed by customer insights, strategic testing, and optimization
• Lead strategic planning, forecasting, and goal-setting across channels, providing executive-level insights and recommendations.
• Architect next-generation personalization and automation strategies to enhance customer lifetime value
• Develop segmentation to improve targeting and relevancy of campaigns
• Drive innovation in our mobile app strategy, leading cross-functional initiatives to accelerate growth
• Lead the implementation and optimization of new customer touch points and payment solutions to reduce friction in the customer journey
• Champion technology investments and platform enhancements to enable advanced capabilities
• Collaborate on the evolution of customer loyalty initiatives, improving program value and driving engagement across customer segments
• Design framework for testing, measuring, and optimizing channel performance and customer engagement
• Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
• Maintain a high bar for marketing creative and copy across all messaging touch points
• Own the marketing budget for Email & Push channels, including 3rd party vendor relationships and contracts
• Stay abreast of industry trends in email/push marketing, CRM, and marketing automation
• Mentor and develop team members while fostering a culture of innovation and customer obsession