Description

Interested in working on an innovative and high-impact business that is changing the way customers think about grocery? Do you enjoy a fast-paced environment where you are helping to build programs from the ground up? Amazon Worldwide Grocery Stores is seeking a talented, creative, and innovative leader to support Amazon’s rapidly-growing omni-channel grocery business. This is a unique opportunity to play a key role in an exciting strategic growth priority at Amazon in its early stages.

We are seeking a passionate and dynamic Paid Media Manager to join our US Marketing Organization. In this role, you will take the lead in planning, developing, executing, and optimizing compelling paid media campaigns across tentpole marketing programs for the omni-channel Amazon Fresh and Whole Foods Marketing omnichannel brands. You will work to raise the bar on channel operations and marketing execution various strategic initiatives, drive long-term strategy, create engaging content, and increase awareness and consideration for Amazon’s omnichannel grocery business. Collaboration with internal teams, external stakeholders and agencies, and creative partners will be crucial to driving innovative and impactful campaigns.

The successful candidate for this role has experience owning cross-functional programs, making data-driven decisions, and influencing others. You must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (executing paid media campaigns, improving/automating processes, analyzing metrics, and solving problems). You are a self-starter and posses strong analytical skills and thrive working among a broad, diverse set of stakeholders. You leverage strong organizational and project management skills and have a track record of delivering quality work. You are comfortable managing ambiguity, and have a passion for testing and scaling learnings beyond your immediate team. You prefer to work smart vs. working hard and lean into mechanisms to make processes more efficient. You are an owner.

Key job responsibilities
Key job responsibilities
• Drive paid media planning and coordination across our most strategic programs like new product launches, seasonal events, brand & value campaigns, and more.
• Ensure all media plans balance both scale and efficiency, and are tailored specifically towards delivering campaign goals.
• Create captivating and culturally relevant advertisements that resonate with diverse audiences and drive business output.
• Seamlessly integrate paid media strategies into into larger projects and initiatives, ensuring alignment with overall marketing objectives.
• Communicate and collaborate closely with internal and external stakeholders to influence and inform complex marketing decisions that propel the business forward.
• Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, and maximize audience engagement, as well as develop new metrics to demonstrate value and business impact of our media tactics.
• Advise and partner with local and international paid media teams to share learnings and best practices
• Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements

A day in the life
This role works closely with teams across the organization to coordinate paid media campaigns supporting our tentpole strategic programs. On any given day you are contributing to strategy docs, putting together tactical media plans supported by data, partnering with our programs team on creative/content strategy, reviewing copy and static/video assets, partnering with our analytics team to ensure data is piping into our reporting dashboards appropriately, and contributing all all business review reporting forums and program post-mortems.

About the team
Worldwide Grocery Stores Marketing is a new integrated marketing organization leading growth for the Amazon Fresh and Whole Foods Market grocery banners. Our newly integrated team is anchored in a strong blend of talent and experience that will enable us to support the rapidly-evolving grocery business at Amazon – ultimately helping to make grocery shopping easier, more affordable, more accessible, and more convenient for our customers.