Description

Shopbop is looking for a creative, results-oriented, and highly strategic Brand Advocacy Manager to join our team. This individual will own the development and execution of public relations campaigns to elevate Shopbop's position as the premier online retailer for contemporary fashion. We are seeking a candidate with an established track record who can Think Big about brand visibility, Deliver Results through earned media, and demonstrate Bias for Action in a fast-paced, high-growth environment.

Key job responsibilities
You will be responsible for driving high-impact media coverage, supporting executive communications, and protecting our brand reputation globally.

- Drive media strategy for designer new arrivals, exclusive capsules, editorial launches, and key seasonal moments
- Manage the day-to-day operations including the sample management and press asset library.
- Secure high-quality, high-impact press coverage across top-tier fashion, lifestyle, and business publications (print, digital, broadcast, and social media).
- Draft and distribute external communications materials, including press releases, Q&As, and briefing documents.
- Build and maintain strong, authentic relationships with key editors, stylists, influencers, and industry thought leaders.
- Partner with the Social Media and Influencer Marketing teams to amplify earned media value and integrate PR messaging into organic content strategies.
- Measure and analyze the effectiveness of all PR efforts against established KPIs, using data to inform future strategies and demonstrate ROI.
- Monitor the competitive landscape and industry news to proactively identify opportunities and potential brand risks.