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Principal Software Engineer, Sponsored Products and Brands (I/O)

Amazon

Amazon

Software Engineering
Posted on Dec 2, 2025

Description

Re-invent the advertising landscape by leveraging industry leading generative AI technologies that revolutionize product discovery and brand engagement. You'll be at the forefront of developing intelligent solutions that bridge human creativity with artificial intelligence, creating innovative advertising experiences that reshape how millions of customers interact with brands across digital platforms.

Key job responsibilities
-Design and architect scalable, high-performance software systems that leverage advanced generative AI technologies
-Develop and implement innovative machine learning algorithms to optimize advertising performance and customer insights
-Collaborate with product managers, scientists, and design teams to create seamless, intelligent advertising experiences
-Lead technical design reviews and provide mentorship to junior engineering team members
-Drive strategic technical decisions that shape the future of AI-powered advertising platforms

A day in the life
Your day will be filled with collaborative problem-solving, where you'll design and implement sophisticated AI-driven systems that enhance advertising technologies. You'll work closely with cross-functional teams, prototype innovative solutions, and tackle complex technical challenges that push the boundaries of artificial intelligence in advertising.

About the team
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies - revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.