Description

We're looking for a US Head to join our award-winning Twitch Brand Partnership Studio, part of the Amazon Brand Innovation Lab. This role is responsible for managing the US BPS team, building creative, production, and talent disciplines to create incredible brand partnership programs with Twitch creators. You will harness BPS' capabilities, packaging content, sponsorships, and interactive offerings as a strategic creative partner for brands who want to create on Twitch. You will be both a creative and operational thinker who knows how to bring bold, authentic ideas to life, influence cross functional teams across Twitch and Amazon, drive operational excellence and critical business decisions with bar raising leadership skills, and support the growth of a specialized creative team. You have a deep expertise in content, advertising, media, and digital product trends.

This role is based in New York and reports to the Global Head of BPS.

Key job responsibilities
You will lead the US team for the Twitch Brand Partnership Studio, overseeing all aspects of the studio operations, customer journey, and output including creative, production, delivery, interactive tech, and talent relations

You will oversee the development of tentpole formats and content strategies to innovate for brands, streamers, and viewers

You will drive operational excellence through optimized processes, automations, and fiscal oversight of team costs, campaign operating margins, and pricing/planning strategies

You will collaborate with Twitch Ads on sales motions, go to market mechanisms, and success metrics to drive demand and sell through of BPS programs

You will lead cross-functional workstreams with Twitch and Amazon to strategically drive brand partnership value through Twitch creator initiatives

You will own and action on the customer experience at a strategic level for the team; securing customer feedback, ensuring metrics of success are defined and goaled for campaigns, and providing best in class service

You will hire and develop the best talent in respective disciplines, defining growth paths and performance goals

You will work closely with counterparts in EU5 and ICAA counterparts on global campaign coordination as well as contribute to global initiatives for the studio

A day in the life
Connect with Amazon Ads sales leaders on customer feedback trends

Work with Twitch GTM on packaging strategy and sales motions for specific BPS products and advertiser categories

Examine creator engagement data and trends to support new content offerings and creative formats to test with streamers

Manage pipeline with functional leads to ensure proper resourcing against priorities both proactive and reactive

Present at large client summits and immersion days, showcasing the studio's work and agenda

Performance management by setting expectations and goals for team members to help them grow

About the team
About Brand Innovation Lab:
The Brand Innovation Lab at Amazon Ads solves strategic brand challenges with innovative, first-of-its-kind advertising experiences. Comprised of creatives, technologists, strategists, producers, and solutions managers, the team partners with clients to create bespoke campaigns that meet Amazon customers in the places they love.

About Twitch:
Twitch is a global community that comes together to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, IRL, sports, music, and art streams.