Description

Amazon is looking for a customer-obsessed, data driven, Senior Lifecycle Marketing Manager to join its Journey Orchestration team for corporate (Amazon.jobs) and hourly (hiring.amazon.com) hiring. In this role, you are responsible for leading the Lifecycle Marketing team and developing and implementing global email, SMS, and push notification strategies that raise the bar for lifecycle automation globally. This role will develop lifecycle strategies including ongoing automated journeys and ad hoc initiatives to attract and convert the highest-quality talent efficiently, predictably, and at scale. You will use your lifecycle expertise to inform and prioritize martech roadmaps for lifecycle tools that improve team efficiency and scale outreach.

This is a critical role on the Journey Orchestration team within AIM to scale acquisition, engagement, and win-back strategies. The successful candidate will raise the bar by demonstrating thorough knowledge of email, SMS and push notification marketing, extensive, hands-on experience with marketing automation platforms, and an ability to collaborate effectively with cross functional partners including Developers, Creative, Analytics, Employer Brand, Social, Journey Planning, Legal, and Biz Dev teams.

The ideal candidate is passionate about creating compelling experiences through lifecycle mediums, is highly analytical, a fast learner, and has a proven record of developing and launching impactful lifecycle strategies. You are an expert in lifecycle channel best practices, keep abreast of emerging trends and are plugged into the digital communications space. You effectively work with both internal and external stakeholders to understand business goals and objectives and translate them into impactful communication strategies.

Key job responsibilities
• Develop and implement data-driven, multi-channel lifecycle strategies including requirement gathering, audience segmentation, content strategy, campaign set up, QA, campaign launch, and ongoing reporting and optimization
• Lead martech roadmap and planning for lifecycle tools and platforms
• Research country-specific nuances and user behavior to adapt lifecycle strategies to meet localized needs
• Define campaign goals and relevant KPIs based on objectives
• Deep dive existing lifecycle strategies and brainstorm opportunities to optimize performance and candidate experience
• Develop and manage end to end campaign project plans and lead project kick off and status check in meetings
• Analyze, report on, and optimize against key metrics including CTR, open rates, and conversion rates using a combination of Adobe Analytics and platform-level data
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
• Track channel best practices and industry trends to make proactive recommendations
• Manage and develop the Lifecycle Marketing team

A day in the life
You will use data and best practices to create and implement email, SMS, and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate has experience leveraging data to gain insights that inform audience segmentation and campaign strategy, an eye for design, experience with content strategy, and extensive, hands-on experience with CRMs and lifecycle automation tools. You will bring your proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, and testing best practices.

About the team
The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the AIM organization delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge technology and continuous innovation, this team constantly pioneers new approaches to increase marketing effectiveness in the competitive talent marketplace.