Description

Amazon Advertising is seeking a strategic leader to transform our approach to partner commercial frameworks and incentives across our global organization. This individual will centralize and optimize our global incentive landscape for our partners organization. The role requires a data-driven approach to analyze and ascribe value to our complete partnership offering - from cash incentives and fee structures to technical resources, service layers, and advertiser benefits that roll up to partner agreements. You will architect a comprehensive commercial strategy that consolidates visibility into all forms of partner investment, establishes consistent frameworks for evaluating and allocating resources, quantifies the full value of Amazon's partner benefits, and drives efficiency while maximizing ROI across our investments in Big 6, independent agencies, and tech partners. This unique position offers an exceptional opportunity to shape the future of Amazon Ads' partner ecosystem through strategic framework development, value-based commercial modeling, and data-driven investment decisions that accelerate growth and innovation.

Key job responsibilities
Strategic Framework Development
* Design comprehensive incentive frameworks combining cash and non-cash strategic levers
* Establish consistent evaluation criteria across partner segments (Big 6, independent agency, and tech partners)
* Lead competitive landscape analysis to ensure market-leading offerings

Program Management & Operations
* Develop consolidated view of all incentive programs across Amazon Ads
* Drive end-to-end financial governance with Finance teams
* Establish program criteria and streamline approval processes

Cross-functional Leadership
* Work closely with Finance, Agency & Partner Development teams, Solution Architects, Product, Marketing and Sales GTM teams
* Align technical enablement with commercial incentives
* Coordinate with Sales leadership and Marketing on strategic priorities

Analytics & Optimization
* Conduct regular utilization analysis of incentive effectiveness
* Develop ROI measurement frameworks
* Lead data-driven investment decisions
* Build predictive models for partner growth potential