Description

As a Senior Technical Business Development Manager for Amazon Ads, you will lead the go-to-market (GTM) strategy for our omnichannel creative personalization solution across multiple ad formats and digital channels. You will collaborate with product, engineering, and sales teams to develop and execute strategies that drive adoption of our personalization solutions by advertisers and technology partners across display, audio, and video formats on streaming TV (STV), web, and mobile platforms.

Key job responsibilities
* Develop and execute the GTM strategy for Amazon Ads' omnichannel creative personalization solution, balancing advertiser needs, customer experience, and business impact
* Lead cross-functional teams across product, science, engineering, and design to develop differentiated market positioning and competitive strategies for personalization technologies across display, audio, and video formats
* Drive adoption of AI-powered creative personalization capabilities, automation tools, and interactive ad formats across STV, web, and mobile channel
* Partner with analytics teams to define and track metrics that demonstrate creative effectiveness and the impact of personalization
* Collaborate with product, sales, partner development, and marketing teams to develop enablement materials on personalization best practices across ad formats
* Monitor industry trends, competitor offerings, and emerging technologies in omnichannel advertising and personalization to inform GTM strategy
* Build and maintain strategic relationships with key internal stakeholders to align on priorities and drive cross-functional initiatives
* Create business cases and implementation roadmaps to accelerate customer adoption of personalization solutions
* Identify market opportunities and create business cases for new personalization features across ad formats and channels
* Represent Amazon Ads at industry events and customer meetings to promote our personalization capabilities

A day in the life
* Be at the forefront of ad creative innovation and shape the future of digital advertising.
* Work with a world-class team of product leaders, engineers, designers and scientists.
* Opportunity to influence billions of ad impressions and create meaningful advertiser and consumer experiences.

About the team
The CreativeX team at Amazon Ads is focused on building and transforming creative technology and experiences at scale. Our mission is to power innovative ad experiences for brands on Amazon. We democratize access to high-quality, ad-ready creative by providing AI-infused creative building solutions to advertisers for use on a self-service basis. These solutions help our advertisers accelerate time-to-campaign by reducing friction in the creative production process. And, these solutions empower brands to drive improved engagement with consumers up-and-down the marketing funnel through personalized experiences across ad formats.