Description

Twitch is the world’s largest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video, Audio, Display advertising and through custom content integration and sponsorships.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The programs we deliver to advertisers enable them to build a unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned leader to join the US, Go-To-Market (GTM) team for the Twitch Ads organization within Amazon. This role will report directly to the Director, Global GTM and Brand Safety and be the US leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across Twitch, propelling us to be the top tier solution in live video advertising. He/she will lead the US team and partner with the broader global team setting the total Twitch Ads strategy.

Key job responsibilities
This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch. In particular he/she will:
• Drive the US vision, value proposition, programs, planning, and packaging solutions to grow our GTM approach and across all Amazon Ads video properties.
• Drive adoption of Twitch's advertising offerings, including business management in support of org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Develop the US end-to-end strategy for positioning, pricing, packaging, and planning of Twitch's advertising offerings, alongside sales, product, sponsorships, strategy peers, and One Amazon.
• Aggregate VOC and partner with product teams to drive video solutions for customers and growth for Twitch; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs.
• Partner with Product, Sponsorships, & Ads Marketing on Video Sales and Marketing narratives.
• Customize the macro strategy to each sales vertical within the US Twitch Ads team.
• Contribute to the US Agency Upfront process for Amazon, as well as all similar annual processes as they relate to Video.
• Drive sales enablement of both current and new products & capabilities.
• Hire, develop and lead a team of GTM leads.


A day in the life
No two days look the same, but here's a glimpse into what leading the US Twitch Ads strategy looks like in practice.

You start your morning reviewing revenue and ad product performance data — spotting a standout result from an initiative you launched a month ago that becomes your team's win story of the week. By mid-morning, you're in a cross-functional sync with the Twitch product teams, shaping the GTM narrative for an upcoming interactive ad format and pushing back on pricing that undervalues Twitch's endemic audience.

Upfront season means your afternoons are spent pressure-testing the Twitch pitch — crafting a story that leads with the hard-to-reach 18–34 audience Twitch uniquely owns, and positioning the platform as a distinct, premium offering alongside Amazon's broader video portfolio.

Between meetings, you're running a sales enablement session with the Account Executive team, walking through objection handling on brand safety and competitive positioning against other video properties. Later, your team surfaces a recurring theme from advertiser conversations: measurement gaps. You draft a product ask and add it to next week's roadmap review.

You close the day reviewing a draft from a GTM team member — adding feedback, making connections, and setting them up for success. The Upfront deck ships tomorrow. You're ready.

About the team
Twitch is one of the more unique publishers. Our team is the single-threaded leader on all Twitch ad products, countries, and ad customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation – working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.