Description

Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutions—including sponsored, display, video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

The Head of Supply Strategy & Operations will own the technical health and integrations with Amazon DSP’s largest supply partners that enable Amazon’s advertiser customers to realize the scale and performance of programmatic advertising. You will be expected to establish a vision and key priorities and success metrics for the program, make appropriate trade-offs to optimize time to market, clearly communicate goals, roles, responsibilities, and desired outcomes to internal and cross-functional partner teams. Core skill areas for this role include data collection and analytics; familiarity with industry trends including supply path optimization, SSAI, and live events; advertiser support; product requirements gathering and managing and growing the team. You will be responsible for the end-to-end customer experience on supply within Amazon DSP and work with stakeholders across the advertising organization, from marketing to product to finance. You will help define our future strategy and will design and implement program direction to ensure we are enabling business growth. You have excellent communication skills and judgment and are comfortable evangelizing our supply side capabilities and services with a wide range of senior business and technical leaders inside and outside Amazon.

You will have the opportunity to influence the way Amazon Advertising manages ad campaigns across hundreds of thousands of CTV apps, web sites and mobile apps around the world, in support of a wide range of fast-growing advertising programs. This role is based in New York, and will collaborate heavily with partner teams in Seattle and Palo Alto


Key job responsibilities
· Own our supply strategy and integrations globally

· Understand the voice of the advertiser and how they think about media buying and supply activation and ensure our products deliver against core customer needs

· Define the success metrics for the program and track performance. Utilize metrics to dive deep on issues and uncover business trends and anomalies.

· Dive deep into the integrations to assess health and efficiency

· Partner with industry leading publishers and SSPs and act as a programmatic expert and advocate internally, understanding current
and future capabilities to aid with prioritization

· Work with business, product, and engineering leaders to build and execute a strategic business plan aligned with long-term objectives

· Act as liaison to the industry driving adoption of industry standards internally

· Influence industry bodies in accordance with Amazon Advertising priorities