Description

The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Creative Strategy Lead, US, the Associate Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the New York office. They will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers in a meaningful way.


The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness Twitch streamers and community behaviors with compelling content and tech.

Reporting to the Creative Strategy Lead, US, the Associate Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the New York office. You will guide brands on how to best leverage Twitch streamers, the gaming industry, and live streaming technology to reach customers in a meaningful way.

Key job responsibilities
You will respond to client RFPs with compelling proposals that serve the brand’s needs while leveraging the best of Twitch’s platform, products, and talent.

You will participate in client meetings, pitches, and collaborative work sessions, helping to translate and communicate Twitch's value to advertising clients

You will help articulate ideas and proposals to sellers, media agencies, and clients to ensure they’re effectively communicated.

You will contribute to campaign conceptualization in a fast-paced, collaborative environment while managing multiple projects with various stakeholders

You will help identify advertiser vertical needs and content gaps, contributing to the creation of proactive packages to address them

You will ensure that all concepts delivered meet Amazon's bar-raising standard.

About the team
BPS is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.