Description

Shopbop is looking for a detail-oriented and enthusiastic Influencer Business Development Manager to grow our Influencer Program. This role will serve as the primary business partner to a portfolio of managed influencers, driving growth through strategic relationship management, sales performance analysis, creative collaboration, and program innovation. The ideal candidate is both analytically minded and deeply embedded in the influencer landscape, with a proven ability to build partnerships that drive measurable business results.

A successful candidate will be a self-starter comfortable with ambiguity and working in a fast-paced environment. This role requires a deep knowledge of the creator and marketing landscape and works well across multiple stakeholders. The ideal candidate is an excellent oral and written communicator, who leads with data, and takes an analytical approach to program development and decision making.



Key job responsibilities
- Serve as the primary point of contact for creators and agencies, ensuring alignment on brand objectives, compensation structure, content deliverables, and growth targets.
- Analyze influencer sales data, identify performance trends, and proactively develop strategies to increase sales, efficiency and new customer acquisition.
- Identify upsell and collaboration opportunities (seasonal campaigns, brand collaborations, tier upgrades) that deepen influencer engagement and expand their contribution to program goals.
- Create weekly/monthly business reviews highlighting influencer performance, growth opportunities, and ROI insights for leadership.
- Partner with influencers on storytelling, trend integration, and strategic merchandising ideas to inspire new content and drive conversion.
- Coordinate ongoing gifting efforts to ensure influencers are equipped to authentically showcase new arrivals, seasonal launches, and brand campaigns.
- Contribute to the evolution of Shopbop’s managed influencer program by sharing partner feedback, testing new incentive structures, and driving process improvements.