Description

Are you ready to shape the marketing foundation which powers world-class partner marketing? At Amazon Ads, we believe breakthrough marketing happens when the right signals meet the right systems — and we're looking for a builder who can make that a reality. Our Partner Growth Marketing Team drives partner expertise, capabilities, and visibility through programs that deliver measurable growth for advertisers, partners, and Amazon Ads alike.

To accelerate the next phase of our marketing evolution, we're investing in the infrastructure, measurement, and technology that will power intelligent, journey-based marketing at scale. At the heart of this effort is a need for a strategic operator who can connect the dots between data, technology, and marketing execution — someone who thrives at the intersection of Mar Tech, attribution, and AI-powered operations.

The Sr. Marketing Manager – Marketing Technology & Measurement will own the systems and signals that underpin how we understand, optimize, and scale our marketing impact. Working closely with product, engineering, and partner marketing teams, this role will build the measurement frameworks, Mar Tech infrastructure, and operational workflows that enable the team to move faster and smarter. The ideal candidate brings a proven track record in marketing technology and performance measurement, combines deep analytical rigor with a builder's mindset, and is energized by the opportunity to shape how data-driven marketing comes to life across a complex partner network.

Key job responsibilities
• Serve as the primary marketing liaison to product and engineering infrastructure teams, translating marketing needs into scalable Mar Tech requirements and driving alignment across cross-functional stakeholders
• Lead Airtable-based marketing operations, including workflow design and process optimization, while identifying and piloting AI-powered workstreams that increase team efficiency and execution velocity
• Own end-to-end measurement and attribution strategy for partner marketing programs, connecting marketing investments to business outcomes including partner acquisition, retention, and advertiser growth
• Identify and manage the data signals and audience inputs required to enable ADSP-powered, journey-based marketing at scale — including signal architecture, activation frameworks, and continuous optimization loops
• Collaborate with product, data science, and analytics teams to advance measurement infrastructure and surface insights that inform strategic decision-making
• Serve as the connective tissue between senior marketing leadership and product teams, translating strategic goals into clear requirements and driving alignment across stakeholders with competing priorities